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Paramétrages

Paramétrages

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1. WO2020006619 - PROCÉDÉ D'ÉTABLISSEMENT DE PRIX BASÉ SUR LES PERFORMANCES DANS UNE PUBLICITÉ MULTIMÉDIA HORS LIGNE

Note: Texte fondé sur des processus automatiques de reconnaissance optique de caractères. Seule la version PDF a une valeur juridique

[ EN ]

CLAIMS

1. A method for performance-based pricing of offline media advertising characterized by comprising the following steps:

a) Creation of a virtual trading platform (marketplace) for the communication between at least one advertiser and at least one offline media vendor;

b) Electronic submission by the advertiser of a “Performance Purchase Request” comprising a bid referred to an advertising campaign’s response price, an investment limit, a campaign start date and a campaign end date, as well as other data; c) Analysis of the PPR (Performance Purchase Request) by the vendor, with the option of doing it through the platform’s intelligent revenue management algorithms;

d) Electronic disclosure of the vendor’s response of the advertiser’s PPR;

e) If declined, the algorithm can suggest the best counter-offer and if accepted, a tag-embedded creative (ad) is produced by the advertiser, that will be electronically submitted through the platform to the vendor, so that the ad can be published, and analytics can be generated;

f) Preparation of the PPR’s delivery plan (media plan) by the vendor, in order to generate the responses that it will be paid for;

g) Publishing of the advertiser’s campaign by the offline media vendor, with real-time performance metrics being generated by the platform;

h) Ending of the PPR when it reaches either the advertiser’s investment \limit, or the campaign’s end data, whichever comes first;

i) Continuous storage of all data for both vendor and advertiser.

2. Method according to the claim 1 , characterized by an advertising campaign comprising a measurement tag relating to a promotional campaign.

3. Method according to the claim 1 or 2 characterized by the measurement tag being selected from phone numbers, domain names and instant messages, and possible combination among them.

4. Method according to the claim 3 characterized by a consumer engaging an ad measured by a measuring tag, via landline phone, computer, cell phone, tablet, physical visit to store, website, wearable devices or any other means.

5. Method according to any of the claims 1 to 4 characterized by the performance metrics being calculated based on the following steps:

I. Capturing general public feedback data from the consumer contact;

II. Processing the data captured using specific algorithm that evaluates the performance of the advertising campaign;

III. Monitoring the data and updating parameters and indexes used in the performance metric.

6. Method according to any of the claims 1 to 5 characterized by the performance metrics being calculated by algorithm developed with exemption and neutrality.

7. Method according to any of the claims 1 to 6 characterized by:

- the response price refers to a price the advertiser is willing to pay for each engagement,

- an investment limit refers to a maximum amount of money the advertiser is willing to spend with the media, which is the response price times the number of responses,

- a campaign beginning date refers to a date before which the vendor cannot air the campaign, and

- a campaign end date refers to a date after which the vendor cannot air the campaign.

8. Method according to any of the claims 1 to 7 characterized by the tags produced on item c) being provided to advertisers automatically by the platform.

9. Method according to any of the claims 1 to 8 characterized by item f) can be done using the platform’s intelligent revenue management algorithms, that will define the dates, frequency and programs to be used by the vendor to most effectively achieve its delivery goals.

10. Method according to any of the claims 1 to 9 characterized by item g) also comprising:

- Simultaneous monitoring by both vendor and the advertiser and its agency through real-time electronic reports available in the platform.