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Paramétrages

Paramétrages

1. WO2012009135 - PROCÉDÉ ET APPAREIL FOURNISSANT DES FLUX CONTINUS DE PROGRAMMES MULTIMÉDIAS ET UNE COMPATIBILITÉ D'ANNONCES PUBLICITAIRES CIBLÉES AVEC UN FLUX CONTINU HTTP EN DIRECT

Numéro de publication WO/2012/009135
Date de publication 19.01.2012
N° de la demande internationale PCT/US2011/041774
Date du dépôt international 24.06.2011
CIB
H04N 7/10 2006.01
HÉLECTRICITÉ
04TECHNIQUE DE LA COMMUNICATION ÉLECTRIQUE
NTRANSMISSION D'IMAGES, p.ex. TÉLÉVISION
7Systèmes de télévision
10Adaptations à la transmission par câble électrique
CPC
G06Q 30/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
H04N 21/23439
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
2343involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
23439for generating different versions
H04N 21/25891
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
25866Management of end-user data
25891being end-user preferences
H04N 21/26258
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
26258for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
H04N 21/812
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81Monomedia components thereof
812involving advertisement data
H04N 21/8456
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
83Generation or processing of protective or descriptive data associated with content; Content structuring
845Structuring of content, e.g. decomposing content into time segments
8456by decomposing the content in the time domain, e.g. in time segments
Déposants
  • HULU LLC [US/US]; 12312 W. Olympic Blvd. Los Angeles, California 90064, US (AllExceptUS)
  • HOLT, William Z. [US/US]; US (UsOnly)
  • WU, Xinan [CN/US]; US (UsOnly)
  • LI, Eden S. [US/US]; US (UsOnly)
  • COUDURIER, Baptiste [FR/US]; US (UsOnly)
  • GUTARIN, Alexander V. [US/US]; US (UsOnly)
Inventeurs
  • HOLT, William Z.; US
  • WU, Xinan; US
  • LI, Eden S.; US
  • COUDURIER, Baptiste; US
  • GUTARIN, Alexander V.; US
Mandataires
  • YOUNG, Brian N.; Fountainhead Law Group P.C. 900 Lafayette Street, Suite 301 Santa Clara, CA 95050, US
Données relatives à la priorité
12/950,56319.11.2010US
61/359,31928.06.2010US
Langue de publication anglais (EN)
Langue de dépôt anglais (EN)
États désignés
Titre
(EN) METHOD AND APPARATUS FOR PROVIDING STREAMING MEDIA PROGRAMS AND TARGETED ADVERTISEMENTS COMPATIBLY WITH HTTP LIVE STREAMING
(FR) PROCÉDÉ ET APPAREIL FOURNISSANT DES FLUX CONTINUS DE PROGRAMMES MULTIMÉDIAS ET UNE COMPATIBILITÉ D'ANNONCES PUBLICITAIRES CIBLÉES AVEC UN FLUX CONTINU HTTP EN DIRECT
Abrégé
(EN)
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. Different versions of a media program and advertisements are generated and segmented, and transmitted to a media player individually, allowing different advertisements to be selected for presentation to users according to user demographics and other factors.
(FR)
La présente invention concerne un procédé, un appareil, un article manufacturé et une structure de mémoire servant à fournir des annonces publicitaires avec un programme multimédia transmis à un dispositif d'utilisateur. Différentes versions d'un programme multimédia et d'annonces publicitaires sont générées, segmentées et transmises individuellement à un lecteur multimédia, permettant de sélectionner différentes annonces publicitaires à des fins de présentation à des utilisateurs selon des données démographiques des utilisateurs et d'autres facteurs.
Également publié en tant que
Dernières données bibliographiques dont dispose le Bureau international