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1. US20040220914 - Content performance assessment optimization for search listings in wide area network searches

Office États-Unis d'Amérique
Numéro de la demande 10429208
Date de la demande 02.05.2003
Numéro de publication 20040220914
Date de publication 04.11.2004
Type de publication A1
CIB
G06F 17/30
GPHYSIQUE
06CALCUL; COMPTAGE
FTRAITEMENT ÉLECTRIQUE DE DONNÉES NUMÉRIQUES
17Équipement ou méthodes de traitement de données ou de calcul numérique, spécialement adaptés à des fonctions spécifiques
30Recherche documentaire; Structures de bases de données à cet effet
Inventeurs Cheung Dominic
Lang Alan E.
Snell Scott
Zhang Jie
Wang Pierre
Mandataires JAMES D IVEY
Données relatives à la priorité 10429208 02.05.2003 US
Titre
(EN) Content performance assessment optimization for search listings in wide area network searches
Abrégé
(EN)

A system and method for improving the relevance of search results given by, and favorable user experience with, a search engine by automatically detecting and removing search listings which are unusually infrequently selected by users from among other search listings. Data representing presentation of individual search listings as part of search results and data representing selection of such search listing by a user are accumulated and analyzed to evaluate performance of the search listing. Rates of selection of search listings are compared to rates of selections of search listings in similar and different positions within search results sets. Search listings with unusually low selection rates are marked from removal from the search database. An owner of the search listing can be provided with an opportunity to modify the search listing and the modified search listing is similarly monitored for low performance.