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2. (US20170034592) Sequential delivery of advertising content across media devices

Pub. No.:    20170034592    International Application No.:    15219264
Publication Date: Fri Feb 03 00:59:59 CET 2017 International Filing Date: Tue Jul 26 01:59:59 CEST 2016
IPC: G06Q 30/02
H04N 21/81
H04N 21/258
H04N 21/41
H04N 21/442
H04N 21/45
H04N 21/845
H04N 21/414
H04N 21/44
H04N 21/2668
Applicants: VideoAmp, Inc.
Inventors: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Title: Sequential delivery of advertising content across media devices
Abstract:

The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An advertiser can air a campaign on a consumer individual's cell phone device, continue the second portion of the campaign via a desktop browser session, and conclude with the third portion of the campaign on the individual's OTT device. The technology provides advanced controls over targeting and scheduling with high precision.