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1. (WO2018065968) MEDIA AUTHENTICATION SYSTEM AND METHOD
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CLAIMS

1 . A media authentication system comprising:

a sensor for sensing unique identification data of a user;

a transmitting element, in data communication with a backend, for transmitting the sensed unique identification data to the backend in order to authenticate the user;

a database at the backend including a profile of the user, the profile being associated with stored unique identification data of the user and a library of media items; and

a media receiving element, in data communication with the backend, for receiving data relating to the media items from the backend after the sensed unique identification data has been verified against the stored unique identification data at the backend in order to authenticate the user.

2. The media authentication system according to claim 1 , wherein the transmitting element does not transmit any one or both of data relating to a username and password associated with the user.

3. The media authentication system according to claim 1 or 2, wherein the data relating to the media items is automatically streamed to the media receiving element after the user has been authenticated.

The media authentication system according to claim 1 or 2, wherein the data relating to media items is automatically transmitted to the media receiving element as a block of data after the user has been authenticated.

The media authentication system according to any one of the preceding claims, wherein the media receiving element includes at least one or both of the sensor and transmitting element.

The media authentication system according to any one of claims 1 to 4, including a user authentication element including at least one or both of the sensor and transmitting element.

The media authentication system according to any one of the preceding claims, including a user identification element including the unique identification data of the user.

The media authentication system according to claim 7, wherein the user identification element includes a radio-frequency identification (RFID) element and the sensor includes an RFID reader for reading the unique identification data of the user on the RFID element.

The media authentication system according to claim 7, wherein the user identification element includes a magnetic element and the sensor includes a magnetic reader for reading the unique identification data of the user on the magnetic element.

10. The media authentication system according to claim 7, wherein the user identification element includes a smart card element and the sensor includes a smart card reader for reading the unique identification data of the user on the smart card element.

1 1 . The media authentication system according to claim 7, wherein the user identification element includes an optical code element and the sensor includes an optical code reader for reading the unique identification data of the user in the optical code element.

12. The media authentication system according to claim 7, wherein the user identification element includes a biometric feature of the user and the sensor includes a biometric reader for reading the unique identification data of the user, being in the form of unique biometric characteristic of the user.

13. A media authentication method including the steps of:

receiving unique identification data of a user that was sensed by a sensor; at a backend, verifying the sensed unique identification data against pre- stored unique identification data that is associated with a profile of the user in order to authenticate the user, the profile further being associated with a library of media items; and

transmitting data relating to the media items to a media receiving element.

14. The media authentication method according to claim 13, wherein the unique identification data does not include any one of data relating to a username and/or password associated with the user.

15. The media authentication method according to claim 13 or 14, including sensing the user identification data from a user identification element.