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1. US20130110601 -

注意: このテキストは、OCR 処理によってテキスト化されたものです。法的な用途には PDF 版をご利用ください。

Claims

1- 26. (canceled)
27. An information processing device which provides display data including an advertisement display area, to a terminal device through a network,
the information processing device comprising:
a posting information acquiring means that acquires posting information registered in a site on the network;
a commercial transaction target specifying means that specifies a commercial transaction target based on the acquired posting information;
an attention degree calculating means that calculates a degree of attention of the commercial transaction target specified based on the acquired posting information; and
an advertisement display target determining means that determines the commercial transaction target which is an advertisement display target based on the calculated degree of attention.
28. The information processing device according to claim 27,
further comprising a first setting means that sets information matching a commercial transaction target which is determined as the advertisement display target, as information to be displayed in an advertisement display area.
29. The information processing device according to claim 27,
wherein the attention degree calculating means calculates the degree of attention based on at least one of elements of a number of posts of the posting information, a number of views of the posting information, a number of replies to the posting information and a number of in-bound links to the posting information.
30. The information processing device according to claim 27,
wherein the attention degree calculating means calculates the degree of attention based on a number of followers of a poster of the posting information.
31. The information processing device according to claim 27,
wherein the attention degree calculating means calculates, as the degree of attention, a sum of conversion points stored in advance in association with at least two or more elements of a number of posts of the posting information, a number of views of the posting information, a number of replies to the posting information, a number of in-bound links to the posting information and a number of followers of the posting information.
32. The information processing device according to claim 27,
wherein the attention degree calculating means calculates, as the degree of attention, a sum of an evaluation point stored in advance in association with information related to an evaluation for the commercial transaction target included in the posting information.
33. The information processing device according to claim 27,
wherein the posting information acquiring means acquires the posting information corresponding to user specifying information which is stored in a user information memory means and which is used to specify a user, from a first site; and
the information processing device comprises:
a second setting means that sets, as information displayed in the advertisement display area, information matching the commercial transaction target determined as the advertisement display target, and that sets link information matching a second site for performing commercial transaction of the commercial transaction target, to the advertisement display area; and
a reward information storing means that, when the commercial transaction is performed through the link information set to the advertisement display area, associates reward information paid for the user associated with the posting information of the commercial transaction target, with the user specifying information, to be stored in the user information memory means.
34. The information processing device according to claim 33,
further comprising a payment target user determining means that, when there are a plurality of users associated with the posting information of the commercial transaction target for which the commercial transaction is performed through the link information, determines a user who is a payment target of the reward based on posting information associated with each of the users.
35. The information processing device according to claim 34, further comprising
a reward distribution determining means that, when the payment target user determining means determines a plurality of users who are payment targets of the reward, determines a distribution of reward information paid to each of the determined users based on a degree of contribution of each of the users for the degree of attention for selecting the commercial transaction target as a commercial transaction target.
36. The information processing device according to claim 33, further comprising
a provider source selecting means that selects one or more provider sources based on at least one of inventory information and price information of the commercial transaction target from a plurality of provider sources whose provider source specifying information is stored in a provider source information memory means that associates and stores at least one of the provider source specifying information for specifying a provider source of the commercial transaction target, and the inventory information and the price information of the commercial transaction target provided from the provider source,
wherein the second setting means sets link information matching a second site for the selected provider source to perform the commercial transaction of the commercial transaction target, to the advertisement display area.
37. The information processing device according to claim 33,
wherein the advertisement display target determining means determines a plurality of commercial transaction targets as the advertisement display target based on the posting information of the specified commercial transaction target; and
the second setting means sets information matching each of the commercial transaction targets, to the advertisement display area divided by a number corresponding to a number of the determined commercial transaction targets.
38. The information processing device according to claim 33,
wherein a size of the advertisement display area is set in advance;
the information processing device further comprises an advertisement display area changing means that enlarges or reduces the size of the advertisement display area based on the posting information of the specified commercial transaction target; and
the second setting means sets information matching the commercial transaction target, to the advertisement display area whose size is enlarged or reduced.
39. The information processing device according to claim 27, further comprising
a control means that causes a part or all of processes performed by the posting information acquiring means, the commercial transaction target specifying means, the attention degree calculating means and the advertisement display target determining means to be executed per predetermined time period.
40. The information processing device according to claim 27, further comprising
a control means that causes a part or all of processes performed by the posting information acquiring means, the commercial transaction target specifying means, the attention degree calculating means and the advertisement display target determining means to be executed when at least a number of posts of the posting information to the site exceeds a threshold.
41. The information processing device according to claim 27, further comprising
a control means that causes a part or all of processes performed by the posting information acquiring means, the commercial transaction target specifying means, the attention degree calculating means and the advertisement display target determining means to be executed when a specifying count of the advertisement display area exceeds a threshold.
42. The information processing device according to claim 27, further comprising
an advertisement display area determining means that determines the advertisement display area for displaying information matching the determined commercial transaction target, based on the calculated degree of attention.
43. The information processing device according to claim 28,
wherein the first setting means or the second setting means sets information matching the commercial transaction target determined as the advertisement display target, as information to be displayed in the advertisement display area, only when the calculated degree of attention is higher than a threshold.
44. The information processing device according to claim 27, further comprising
an advertisement display data generating means that generates advertisement display data of the commercial transaction target based on posting information matching a commercial transaction target determined as the advertisement display target.
45. The information processing device according to claim 28, further comprising
an advertisement display data generating means that generates advertisement display data of the commercial transaction target based on posting information matching a commercial transaction target determined as the advertisement display target.
46. The information processing device according to claim 29, further comprising
an advertisement display data generating means that generates advertisement display data of the commercial transaction target based on posting information matching a commercial transaction target determined as the advertisement display target.
47. The information processing device according to claim 30, further comprising
an advertisement display data generating means that generates advertisement display data of the commercial transaction target based on posting information matching a commercial transaction target determined as the advertisement display target.
48. The information processing device according to claim 31, further comprising
an advertisement display data generating means that generates advertisement display data of the commercial transaction target based on posting information matching a commercial transaction target determined as the advertisement display target.
49. The information processing device according to claim 32, further comprising
an advertisement display data generating means that generates advertisement display data of the commercial transaction target based on posting information matching a commercial transaction target determined as the advertisement display target.
50. The information processing device according to claim 44,
wherein the posting information acquiring means acquires, from the site, the posting information corresponding user specifying information which is stored in a user information memory means and which is used to specify a user.
51. The information processing device according to claim 44,
wherein the advertisement display target determining means determines, as the advertisement display target, a commercial transaction target registered in a candidate list of commercial transaction targets which are advertisement display target candidates stored in a candidate list memory means among commercial transaction targets specified by the commercial transaction target specifying means.
52. The information processing device according to claim 44,
wherein the advertisement display data generating means extracts a characteristic character string from text information included in the posting information matching the commercial transaction target, and generates advertisement display data for displaying the extracted character string.
53. The information processing device according to claim 44, further comprising:
a screen data generating means that generates screen data including an advertisement display area to which the generated advertisement display data is set; and
a transmitting means that transmits the generated screen data to a terminal device which is accessed through a network.
54. The information processing device according to claim 44, further comprising
a display control means that compares the advertisement display area of the display data and a pointer position of a pointing device in the display data, and displays additional information related to the commercial transaction target matching the advertisement display data, on the screen data, based on the comparison result.
55. An information processing method executed by a computer which provides screen data including an advertisement display area, to a terminal device through a network,
the information processing method comprising:
a step of acquiring posting information registered in a site on the network;
a step of specifying a commercial transaction target based on the acquired posting information;
a step of calculating a degree of attention of the commercial transaction target specified based on the acquired posting information; and
a step of determining the commercial transaction target which is an advertisement display target based on the calculated degree of attention.