Certains contenus de cette application ne sont pas disponibles pour le moment.
Si cette situation persiste, veuillez nous contacter àObservations et contact
1. (WO2018225080) SYSTÈME ET PROCÉDÉ DE CIBLAGE HYPER-LOCAL DE CONTENU DE MÉDIA
Note: Texte fondé sur des processus automatiques de reconnaissance optique de caractères. Seule la version PDF a une valeur juridique

CLAIMS

What is claimed is:

1. A system for hyper- locally targeting media content, the system comprising:

a portable media device configured to render a media content item;

a memory unit to store:

a database comprising one or more records associated with the media content item, and a set of program modules,

wherein the one or more records comprise a first viewer count associated with the media content item, and a first demographics data set associated with the media content item; a processor to execute the set of program modules, wherein the set of program modules comprises:

an input module, executed by the processor, configured to:

receive from at least one user terminal, at least one image of a crowd of people in vicinity of the at least one user terminal,

receive from the at least one user terminal, a location reference associated with the at least one user terminal, and

receive from at least one server:

a traffic density data associated with the location reference, and a second demographic data set associated with the location reference;

a viewer count estimation module, executed by the processor, configured to:

analyze the at least one image with a plurality of image processing and eye-tracking algorithms,

analyze the traffic density data, and

estimate a second viewer count associated with the crowd of people based on analysis of the at least one image and the traffic density data; and

an output module, executed by the processor, configured to render the media content item via the portable media device, based on:

the first viewer count being lesser than the second viewer count, and

the first demographic data set being identical to the second demographic data set.

2. The system of claim 1, wherein the portable media device is at least one of a Liquid Crystal Display screen, a Light Emitting Diode based display screen, an E-ink based

display screen, an audio speaker, a mobile digital billboard, a three-dimensional digital billboard, a holographic projector, and a tablet computer.

3. The system of claim 1, wherein the media content item is at least one of an image, a video, an audio, a text, and a holographic projection.

4. The system of claim 1, wherein the location reference is at least one of a Global Positioning System (GPS) coordinate, and a Cartesian coordinate.

5. The system of claim 1, wherein the at least one user terminal is at least one of a smart phone, a tablet computer, a personal computer, a personal digital assistant and a laptop.

6. A method of hyper-locally targeting media content, the method comprising:

storing in a memory unit, a database comprising one or more records associated with a media content item, and a set of program modules, wherein the one or more records comprise a first viewer count associated with the media content item, and a first demographics data set associated with the media content item;

receiving from at least one user terminal, by a processor via an input module, at least one image of a crowd of people in vicinity of the at least one user terminal;

receiving from the at least one user terminal, by the processor via the input module, a location reference associated with the at least one user terminal;

receiving from at least one server, by the processor via the input module, a traffic density data associated with the location reference, and a second demographic data set associated with the location reference;

analyzing, by the processor via a viewer count estimation module, the at least one image with a plurality of image processing and eye-tracking algorithms;

analyzing, by the processor via the viewer count estimation module, the traffic density data;

estimating, by the processor via the viewer count estimation module, a second viewer count associated with the crowd of people based on the analysis; and

rendering the media content item via a portable media device, by the processor via an output module, based on:

the first viewer count being lesser than the second viewer count, and

the first demographic data set being identical to the second demographic data set.

7. The method of claim 6, wherein the portable media device is at least one of a Liquid Crystal Display screen, a Light Emitting Diode based display screen, an E-ink based display screen, an audio speaker, a mobile billboard, a three-dimensional billboard, a holographic projector, and a tablet computer.

8. The method of claim 6, wherein the media content item is at least one of an image, a video, an audio, a text, and a holographic projection.

9. The method of claim 6, wherein the location reference is at least one of a Global Positioning System (GPS) coordinate, and a Cartesian coordinate.

10. The method of claim 6, wherein the at least one user terminal is at least one of a smart phone, a tablet computer, a personal computer, a personal digital assistant and a laptop.