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1. WO2013191357 - SYSTÈME ET PROCÉDÉ DE PUBLICITÉ CIBLÉE UTILISANT DES INFORMATIONS DE CLIENT ET DES INFORMATIONS D'EMPLACEMENT PAR L'INTERMÉDIAIRE D'UN SERVICE DE RÉCOMPENSE EN POINT

Numéro de publication WO/2013/191357
Date de publication 27.12.2013
N° de la demande internationale PCT/KR2013/002357
Date du dépôt international 21.03.2013
CIB
G06Q 30/02 2012.1
GPHYSIQUE
06CALCUL; COMPTAGE
QSYSTÈMES OU MÉTHODES DE TRAITEMENT DE DONNÉES, SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION; SYSTÈMES OU MÉTHODES SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION, NON PRÉVUS AILLEURS
30Commerce, p.ex. achat ou vente, ou commerce électronique
02Marketing, p.ex. études et analyse de marchés, prospection, promotions, publicité, établissement du profil des acheteurs, gestion ou fidélisation de clientèle; Estimation ou détermination des prix
H04W 4/02 2009.1
HÉLECTRICITÉ
04TECHNIQUE DE LA COMMUNICATION ÉLECTRIQUE
WRÉSEAUX DE TÉLÉCOMMUNICATIONS SANS FIL
4Services spécialement adaptés aux réseaux de télécommunications sans fil; Leurs installations
02Services utilisant des informations de localisation
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0226
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
0226Frequent usage incentive systems, e.g. frequent flyer miles programs or point systems
G06Q 30/0261
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0261based on user location
G06Q 30/0267
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0267Wireless devices
G06Q 30/0277
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0277Online advertisement
H04W 4/021
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
02Services making use of location information
021Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
Déposants
  • 주식회사 홍인플러스 HONGINPLUS CO., LTD. [KR]/[KR]
Inventeurs
  • 김상백 KIM, Sang Baek
  • 이용진 LEE, Yong Jin
Mandataires
  • 이범호 LEE, Bumho
Données relatives à la priorité
10-2012-006626220.06.2012KR
Langue de publication Coréen (ko)
Langue de dépôt coréen (KO)
États désignés
Titre
(EN) TARGETED ADVERTISING SYSTEM AND METHOD USING CUSTOMER INFORMATION AND LOCATION INFORMATION THROUGH POINT REWARD SERVICE
(FR) SYSTÈME ET PROCÉDÉ DE PUBLICITÉ CIBLÉE UTILISANT DES INFORMATIONS DE CLIENT ET DES INFORMATIONS D'EMPLACEMENT PAR L'INTERMÉDIAIRE D'UN SERVICE DE RÉCOMPENSE EN POINT
(KO) 포인트 보상 서비스에 의한 고객정보와 위치정보를 이용한 타깃광고 시스템 및 방법
Abrégé
(EN) The present invention includes: a customer terminal registering as a member with a point reward server based on segment information, and transmitting location information in real time; an agency terminal registering as a member with the point reward server based on a service or product, providing points, and informing the point reward server of related matters; an advertiser requesting an advertisement online; and the point reward server collecting members, managing points, receiving an advertising request, performing targeted advertising, and distributing advertising profits to the agency and the customer at a certain ratio.
(FR) La présente invention comprend : un terminal de client s'enregistrant en tant que membre avec un serveur de récompense en point sur la base d'informations de segment, et transmettant des informations d'emplacement en temps réel; un terminal d'agence s'enregistrant en tant que membre avec le serveur de récompense en point sur la base d'un service ou d'un produit, fournissant des points et informant le serveur de récompense en point de problèmes associés; un annonceur demandant une publicité en ligne; et le serveur de récompense en point collectant des membres, gérant des points, recevant une requête de publicité, réalisant une publicité ciblée, et distribuant les bénéfices de publicité à l'agence et au client dans un certain rapport.
(KO) 본 발명은 포인트 리워드 서버에 세그먼트 정보를 기초로 회원 등록하고 위치 정보를 실시간 전송하는 고객 단말기; 서비스 또는 상품 등을 기초로 포인트 리워드 서버에 회원등록하며 포인트를 지급하고 포인트 리워드 서버로 통보하여 관리하는 가맹점 단말기; 광고를 온라인으로 의뢰하는 광고주 단말기; 회원 등록받고 포인트를 관리하며 광고를 의뢰받아 타깃 광고를 하며 광고 수익을 가맹점과 고객에게 일정한 비율로 배분하는 포인트 리워드 서버로 구성되는 특징이 있다.
Dernières données bibliographiques dont dispose le Bureau international