Traitement en cours

Veuillez attendre...

Paramétrages

Paramétrages

Aller à Demande

1. WO2008011242 - PROCÉDÉ ET APPAREIL DE PRÉSENTATION DE PUBLICITÉS

Numéro de publication WO/2008/011242
Date de publication 24.01.2008
N° de la demande internationale PCT/US2007/071784
Date du dépôt international 21.06.2007
CIB
G06Q 30/00 2006.01
GPHYSIQUE
06CALCUL; COMPTAGE
QSYSTÈMES OU MÉTHODES DE TRAITEMENT DE DONNÉES, SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION; SYSTÈMES OU MÉTHODES SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION, NON PRÉVUS AILLEURS
30Commerce, p.ex. achat ou vente, ou commerce électronique
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0246
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
0246Traffic
G06Q 30/0255
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0255based on user history
G06Q 30/0256
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0255based on user history
0256User search
G06Q 30/0258
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0257User requested
0258Registration
G06Q 30/0269
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
Déposants
  • AT & T KNOWLEDGE VENTURES, L.P. [US]/[US] (AllExceptUS)
  • OU, Canhui [CN]/[US] (UsOnly)
  • BRIDGES, J., Bradley [US]/[US] (UsOnly)
  • KALMANEK, Charles, R [US]/[US] (UsOnly)
  • SAVOOR, Raghvendra, G. [US]/[US] (UsOnly)
  • GREENBERG, Albert [US]/[US] (UsOnly)
  • SPOSATO, Stephen, A. [US]/[US] (UsOnly)
  • LI, Zhi [CN]/[US] (UsOnly)
  • OSATO, Jerold, D. [US]/[US] (UsOnly)
  • GERBER, Alexandre [FR]/[US] (UsOnly)
  • SPATSCHECK, Oliver [DE]/[US] (UsOnly)
  • PARK, Sun-uk [KR]/[US] (UsOnly)
Inventeurs
  • OU, Canhui
  • BRIDGES, J., Bradley
  • KALMANEK, Charles, R
  • SAVOOR, Raghvendra, G.
  • GREENBERG, Albert
  • SPOSATO, Stephen, A.
  • LI, Zhi
  • OSATO, Jerold, D.
  • GERBER, Alexandre
  • SPATSCHECK, Oliver
  • PARK, Sun-uk
Mandataires
  • GUNTIN, Eduardo
Données relatives à la priorité
11/458,16418.07.2006US
Langue de publication anglais (EN)
Langue de dépôt anglais (EN)
États désignés
Titre
(EN) METHOD AND APPARATUS FOR PRESENTING ADVERTISEMENTS
(FR) PROCÉDÉ ET APPAREIL DE PRÉSENTATION DE PUBLICITÉS
Abrégé
(EN)
A method and apparatus for presenting advertisements is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a system having an inspection element that monitors packet traffic associated with an end user, and determines a behavioral profile of the end user from the monitored packet traffic, a publisher element that detects an end user visiting a website managed thereby, and generates an advertisement request associated with the website, and advertisement element that selects one or more advertisements according to the behavioral profile of the end user, and submits said one or more advertisements to the publisher element for presentation thereof to the end user. Additional embodiments are disclosed.
(FR)
L'invention concerne un procédé et un appareil de présentation de publicités. Un appareil qui incorpore les enseignements de la présente divulgation peut comprendre, par exemple, un système doté d'un élément d'inspection qui surveille un trafic de paquets associé à un utilisateur final et détermine un profil de comportement de l'utilisateur final à partir du trafic de paquet surveillé, un élément d'éditeur qui détecte un utilisateur final visitant un site Internet ainsi géré, et génère une requête de publicité associée au site internet, et un élément de publicité qui sélectionne une ou plusieurs publicités conformément au profil de comportement de l'utilisateur final, et soumet ladite ou lesdites publicités à l'élément d'éditeur pour une présentation de celles-ci à l'utilisateur final. Des modes de réalisation supplémentaires sont décrits.
Également publié en tant que
Dernières données bibliographiques dont dispose le Bureau international