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1. WO2004004186 - INSERTION D'UN CONTENU PUBLICITAIRE

Numéro de publication WO/2004/004186
Date de publication 08.01.2004
N° de la demande internationale PCT/US2003/019774
Date du dépôt international 26.06.2003
CIB
G06Q 30/02 2012.1
GPHYSIQUE
06CALCUL; COMPTAGE
QSYSTÈMES OU MÉTHODES DE TRAITEMENT DE DONNÉES, SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION; SYSTÈMES OU MÉTHODES SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION, NON PRÉVUS AILLEURS
30Commerce, p.ex. achat ou vente, ou commerce électronique
02Marketing, p.ex. études et analyse de marchés, prospection, promotions, publicité, établissement du profil des acheteurs, gestion ou fidélisation de clientèle; Estimation ou détermination des prix
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
H04N 21/23424
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
23424involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
H04N 21/2668
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
H04N 21/812
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81Monomedia components thereof
812involving advertisement data
Déposants
  • AMERICA ONLINE, INC. [US]/[US] (AllExceptUS)
  • BROWN, Scott, K. [US]/[US] (UsOnly)
  • GORMAN, Bradley, Paul [US]/[US] (UsOnly)
  • PATTERSON, Brooke, Lamont [US]/[US] (UsOnly)
  • FILTEAU, Mark, Lionel [US]/[US] (UsOnly)
  • MASON, Kevin, Eugene [US]/[US] (UsOnly)
  • MANCHESTER, Eric, Adam [US]/[US] (UsOnly)
Inventeurs
  • BROWN, Scott, K.
  • GORMAN, Bradley, Paul
  • PATTERSON, Brooke, Lamont
  • FILTEAU, Mark, Lionel
  • MASON, Kevin, Eugene
  • MANCHESTER, Eric, Adam
Mandataires
  • RENNER, Karl, W.
Données relatives à la priorité
10/183,42028.06.2002US
Langue de publication Anglais (en)
Langue de dépôt anglais (EN)
États désignés
Titre
(EN) INSERTING ADVERTISING CONTENT
(FR) INSERTION D'UN CONTENU PUBLICITAIRE
Abrégé
(EN) Media feed is sent from a source system (110) over a network (120) to a duplicating device (130). Content is inserted at a duplicating device (130) by inserting advertising content, from the advertising store (134), into a duplicated feed in response to a metatag and transmitting the modified duplicated feed, over another network (140) to a terminal (150).
(FR) Selon cette invention, il est possible, au niveau d'un copieur, d'insérer un contenu publicitaire dans une charge dupliquée en réponse à une métabalise et d'envoyer au terminal la charge dupliquée. L'émission de la charge dupliquée est effectuée en réponse à un état du terminal.
Dernières données bibliographiques dont dispose le Bureau international