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1. US20130332234 - Optimizing Market Research Using Indicia-Based Mobile Respondent Data

Office
États-Unis d'Amérique
Numéro de la demande 13492213
Date de la demande 08.06.2012
Numéro de publication 20130332234
Date de publication 12.12.2013
Type de publication A1
CIB
G06Q 30/02
GPHYSIQUE
06CALCUL; COMPTAGE
QSYSTÈMES OU MÉTHODES DE TRAITEMENT DE DONNÉES, SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION; SYSTÈMES OU MÉTHODES SPÉCIALEMENT ADAPTÉS À DES FINS ADMINISTRATIVES, COMMERCIALES, FINANCIÈRES, DE GESTION, DE SURVEILLANCE OU DE PRÉVISION, NON PRÉVUS AILLEURS
30Commerce, p.ex. achat ou vente, ou commerce électronique
02Marketing, p.ex. études et analyse de marchés, prospection, promotions, publicité, établissement du profil des acheteurs, gestion ou fidélisation de clientèle; Estimation ou détermination des prix
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Déposants Palanivel Kuppusamy

Inventeurs Palanivel Kuppusamy
Titre
(EN) Optimizing Market Research Using Indicia-Based Mobile Respondent Data
Abrégé
(EN)

Systems and methods described herein provide a mechanism for conducting meaningful market research on respondents using mobile devices. Data contained in code-based indicia relating to a mobile respondent is leveraged to initiate more effective market research applications such as surveys and the like. Using such information, a market research enterprise interested in focused market research may initiate market research specifically related to that mobile respondent, perhaps accounting for the mobile respondent's location, purchase history, financial means and associations, etc. The market research applications may be transmitted to mobile respondents by a number of different mechanisms such as push messages, text messages, SRS messages, emails, etc. Also, mobile respondents may download and install an application that allows them to quickly access the market research applications and transmit the market research data.


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