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1. CN1784679 - Content performance assessment optimization for search listings in a wide area network searches

Office Chine
Numéro de la demande 200480011897.2
Date de la demande 30.04.2004
Numéro de publication 1784679
Date de publication 07.06.2006
Numéro de délivrance 1784679
Date de délivrance 10.11.2010
Type de publication B
CIB
G06F 17/30
GPHYSIQUE
06CALCUL; COMPTAGE
FTRAITEMENT ÉLECTRIQUE DE DONNÉES NUMÉRIQUES
17Équipement ou méthodes de traitement de données ou de calcul numérique, spécialement adaptés à des fonctions spécifiques
30Recherche documentaire; Structures de bases de données à cet effet
CPC
G06F 16/9535
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
953Querying, e.g. by the use of web search engines
9535Search customisation based on user profiles and personalisation
Déposants Overture Services Inc.
雅虎公司
Inventeurs Cheung Dominic
多米尼科·张
Lang Alan
艾伦·朗
Snell Scott
斯科特·斯内尔
Zhang Jie
张洁
Wang Pierre
皮埃尔·王
Kline Scott B.
斯科特·B·克莱恩
Biggs Jody D.
卓迪·D·比格斯
Mandataires wang yi
北京东方亿思知识产权代理有限责任公司 11258
Données relatives à la priorité 10429208 02.05.2003 US
Titre
(EN) Content performance assessment optimization for search listings in a wide area network searches
(ZH) 广域网搜索中搜索列表项的内容性能评估优化
Abrégé
(EN)
A system and method for improving the relevance of search results given by, and favorable user experience with, a search engine by automatically detecting and removing search listings which are unusually infrequently selected by users from among other search listings. Data representing presentation of individual search listings as part of search results and data representing selection of such search listing by a user are accumulated and analyzed to evaluate performance of the search listing. Rates of selection of search listings are compared to rates of selections of search listings in similar and different positions within search results sets. Search listings with unusually low selection rates are marked from removal from the search database. An owner of the search listing can be provided with an opportunity to modify the search listing and the modified search listing is similarly monitored for low performance.

(ZH)

一种系统和方法,用于通过检测和删除与其他搜索列表项相比用户明显不常选择的搜索列表项,来提高搜索引擎给出的搜索结果的相关性,并且用户可以满意地感受到这种相关性的提高。代表作为搜索结果的一部分的各个搜索列表项的呈现的数据以及代表用户对这些搜索列表项的选择的数据被累积并分析,以评估搜索列表项的性能。搜索列表项的选择率被与搜索结果集合中处于类似和不同位置上的搜索列表项的选择率进行比较。具有非常低选择率的搜索列表项被标记为从搜索数据库中删除。搜索列表项的所有者可以获得修改搜索列表项的机会,并且经修改的搜索列表项被类似地监控低性能。