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1. (WO2013077804) PROCÉDÉ DE DISTRIBUTION D'ANNONCES PUBLICITAIRES
Note: Texte fondé sur des processus automatiques de reconnaissance optique de caractères. Seule la version PDF a une valeur juridique

CLAIMS

1 . A method for distributing a multimedia message to a user having an electronic communication device comprising a packet based communication application stored thereon, the method comprising:

initiating a communication between the user and a recipient using the packet based communication application;

determining the availability of a multimedia message stored locally on the electronic communication device;

providing the locally stored multimedia message to the user;

connecting the user to the recipient for allowing a communication between the user and the recipient when the multimedia message has been provided to the user;

requesting an updated multimedia message based on a profile of the user, and

storing the updated multimedia message locally on the electronic communication device.

2. Method according to claim 1 , further comprising:

providing information relating to at least one information parameters of the profile of the user and information relating to the provided multimedia message to a management server.

3. Method according to any one of claims 1 or 2, wherein profile of the user comprises information parameters selected from the group comprising caller interests, hobbies, line of work, family status, geographical area, age and gender.

4. Method according to any one of the preceding claims, wherein at least one information parameters of the profile is requested from an online community identifying the user.

5. Method according to any one of the preceding claims, the electronic communication device further comprising an advertising delivery plug-in stored thereon, and the method further comprises intercepting the initiation of communication between the user and the recipient, wherein the advertising delivery plug-in performs determining the availability of and provision of the multimedia message and the request and storage of the updated multimedia message.

6. Method according to claim 5, wherein the advertising delivery plug-in further comprises requesting at least one information parameters of the profile from the packet based communication application.

7. Method according to claim 1 , wherein a plurality of multimedia messages are stored locally on the electronic communication device, and one of the plurality of multimedia messages is selected to be provided to the user based on a plurality of predetermined criteria, the predetermined criteria selected from a group comprising priority of a specific multimedia message, the number of times a specific multimedia message has been provided to the user.

8. A computer readable medium on which a computer program for causing a control unit to apply the method of claim 1 .

9. An electronic communication device, comprising a control unit configured to:

execute a packet based communication application on the control unit; initiate a communication between the user and a recipient using the packet based communication application;

determine the availability of a multimedia message stored locally on the electronic communication device;

provide the locally stored multimedia message to the user;

connect the user to the recipient for allowing a communication between the user and the recipient when the multimedia message has been provided to the user;

request an updated multimedia message based on a profile of the user, and

store the updated multimedia message locally on the electronic communication device.

10. A server for managing delivery of a multimedia message to a user of an electronic communication device comprising a packet based

communication application stored thereon, wherein the management server is configured to:

receive information relating to at least one information parameters of the profile of the user;

receive information relating to a multimedia message provided to the user of the electronic device;

match an updated multimedia message to the profile of the user, and provide the updated multimedia message for the user.

1 1 . Management server according to claim 9, wherein the

management server is further configured to:

connect to an online community identifying the user;

request at least one information parameters relating to the profile of the user, and

update the profile of the user based on the requested information parameter.

12. Server according to any one of claims 10 or 1 1 , wherein the management server is further configured to:

provide a user interface (Ul) for operating the management server; receive, by means of the Ul, information relating to an advertisement campaign comprising at least one multimedia message;

provide, through the Ul, information relating to at least one parameter of the profile of the user, and

provide, through the Ul, information relating to the multimedia message provided to the user of the electronic device.

13. Server according to claim 12, wherein the management server is further configured to:

perform statistical analysis based on information relating to at least one information parameters of the profile of the user and information relating to a multimedia message provided to the user of the electronic device, and

provide, through the Ul, campaign data based on the statistical analysis.