WIPO logo
Móvil | Deutsch | English | Français | 日本語 | 한국어 | Português | Русский | 中文 | العربية |
PATENTSCOPE

Colecciones nacionales e internacionales de patentes
World Intellectual Property Organization
Búsqueda
 
Navegar
 
Traducción
 
Opciones
 
Noticias
 
Conexión
 
Ayuda
 
maximize
Pretraducción automatizada
1. (US20170034591) TARGETING TV ADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOR

Número de la solicitud: 15219259 Fecha de la solicitud: 25.07.2016
Número de publicación : 20170034591 Fecha de publicación: 02.02.2017
Tipo de publicación : A1
CIP:
H04N 21/81
G06Q 30/02
H04N 21/258
H04N 21/45
H04N 21/2668
H04N 21/845
CPC:
H04N 21/812
H04N 21/2668
H04N 21/8456
H04N 21/25883
H04N 21/25891
H04N 21/4532
G06Q 30/0275
G06Q 30/0269
H04N 21/47202
Solicitantes: VideoAmp, Inc.
Personas inventoras: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Fecha de prioridad:
Título: (EN) TARGETING TV ADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOR
Resumen: front page image
(EN)

Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.