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Results 1-10 of 17 for Criteria:FP:(videoamp) Office(s):all Language:EN Stemming: true maximize
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TitleCtrPubDate
Int.ClassAppl.NoApplicantInventor
1. 3326070 CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCEEP30.05.2018
G06F 13/00
16831222VIDEOAMP INCRAY DEBAJYOTI

2. 3326135 TARGETING TV ADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOREP30.05.2018
G06Q 30/02
16831218VIDEOAMP INCRAY DEBAJYOTI

3. 3326136 SEQUENTIAL DELIVERY OF ADVERTISING CONTENT ACROSS MEDIA DEVICESEP30.05.2018
G06Q 30/02
16831221VIDEOAMP INCRAY DEBAJYOTI

4. 3326371 CROSS-SCREEN OPTIMIZATION OF ADVERTISING PLACEMENTEP30.05.2018
H04N 21/2543
16831220VIDEOAMP INCRAY DEBAJYOTI

5. WO/2018/022144 PROGRAMMATIC TV ADVERTISING PLACEMENT USING CROSS-SCREEN CONSUMER DATAWO01.02.2018
H04N 21/81
PCT/US2017/015870VIDEOAMP, INC.RAY, Debajyoti
The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers TVs using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumers device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.

6. 20170208370 YIELD OPTIMIZATION OF CROSS-SCREEN ADVERTISING PLACEMENTUS20.07.2017
H04N 21/81
15406647VideoAmp, Inc.Debajyoti Ray

The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributor's environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributor's revenue yield from advertising.


7. WO/2017/124041 YIELD OPTIMIZATION OF CROSS-SCREEN ADVERTISING PLACEMENTWO20.07.2017
H04N 21/2668
PCT/US2017/013569VIDEOAMP, INC.RAY, Debajyoti
The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributors environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumers device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributors revenue yield from advertising.

8. 20170142465 PROGRAMMATIC TV ADVERTISING PLACEMENT USING CROSS-SCREEN CONSUMER DATAUS18.05.2017
H04N 21/2668
15421243VideoAmp, Inc.Debajyoti Ray

The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers' TV's using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.


9. 20170099525 Cross-screen optimization of advertising placementUS06.04.2017
H04N 21/81
15219262VideoAmp, Inc.Debajyoti Ray

The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.


10. 20170034593 CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCEUS02.02.2017
H04N 21/81
15219268VideoAmp, Inc.Debajyoti Ray

The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multi-sided data on cross-screen behavior.



Results 1-10 of 17 for Criteria:FP:(videoamp) Office(s):all Language:EN Stemming: true maximize
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