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2. (EP3326070) CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE

Application Number: 16831222 Application Date: 25.07.2016
Publication Number: 3326070 Publication Date: 30.05.2018
Publication Kind : A1
Prior PCT appl.: Application Number:US2016043958 ; Publication Number: Click to see the data
IPC:
G06F 13/00
G06F 15/16
G06F 17/30
G06Q 10/00
G06Q 30/00
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
13
Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
15
Digital computers in general; Data processing equipment in general
16
Combinations of two or more digital computers each having at least an arithmetic unit, a programme unit and a register, e.g. for a simultaneous processing of several programmes
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10
Administration; Management
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants: VIDEOAMP INC
Inventors: RAY DEBAJYOTI
MCCRAY ROSS
GULLO DAVID
PRASAD JAY
Priority Data: 201562196898 24.07.2015 US
2016043958 25.07.2016 US
Title: (FR) PRÉCISION DE MESURE MULTI-ÉCRAN EN TERMES DE PERFORMANCES PUBLICITAIRES
(EN) CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE
(DE) BILDSCHIRMÜBERGREIFENDE MESSGENAUIGKEIT IN DER WERBEPRÄSENZ
Abstract:
(FR) La présente invention porte sur des procédés statistiques permettant de mesurer l'efficacité multi-écran liée à la publicité. Lesdits procédés statistiques améliorés permettent aux annonceurs et aux agences de publicité de prédire les comportements de consommateurs sur la base de leur comportement multi-écran agrégé. Le système crée une nouvelle sortie qui comprend des segments et des classifications d'utilisateurs optimisés. Une seconde partie de la sortie consiste en la mesure améliorée et la prédiction de comportements futurs de consommateurs sur la base des données multifaces traitées sur un comportement multi-écran.
(EN) The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multi-sided data on cross-screen behavior.