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1. WO2022212171 - FACIAL SYNTHESIS IN AUGMENTED REALITY CONTENT FOR ADVERTISEMENTS

Publication Number WO/2022/212171
Publication Date 06.10.2022
International Application No. PCT/US2022/021747
International Filing Date 24.03.2022
IPC
G06T 13/40 2011.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
13Animation
203D animation
40of characters, e.g. humans, animals or virtual beings
H04N 21/431 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
431Generation of visual interfaces; Content or additional data rendering
G06T 7/73 2017.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
7Image analysis
70Determining position or orientation of objects or cameras
73using feature-based methods
G06V 10/82 2022.1
G06V 40/16 2022.1
H04N 21/4788 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
47End-user applications
478Supplemental services, e.g. displaying phone caller identification or shopping application
4788communicating with other users, e.g. chatting
CPC
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
G06Q 50/01
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
01Social networking
G06T 11/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
112D [Two Dimensional] image generation
G06T 13/40
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
13Animation
203D [Three Dimensional] animation
40of characters, e.g. humans, animals or virtual beings
G06V 10/82
G06V 40/161
Applicants
  • SNAP INC. [US]/[US]
  • MARINENKO, Alexandr [RU]/[US]
  • MASHRABOV, Aleksandr [RU]/[US]
  • PCHELNIKOV, Alexey [RU]/[US]
Inventors
  • MARINENKO, Alexandr
  • MASHRABOV, Aleksandr
  • PCHELNIKOV, Alexey
Agents
  • PERDOK, Monique M.
  • ARORA, Suneel
  • BEEKMAN, Marvin L.
  • BIANCHI, Timothy E.
  • BLACK, David W.
  • LANG, Allen R.
  • SCHEER, Bradley W.
Priority Data
63/200,87831.03.2021US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) FACIAL SYNTHESIS IN AUGMENTED REALITY CONTENT FOR ADVERTISEMENTS
(FR) SYNTHÈSE DE VISAGE DANS UN CONTENU DE RÉALITÉ AUGMENTÉE POUR DES PUBLICITÉS
Abstract
(EN) The subject technology receives frames of a source media content, the frames of the source media content including representations of a head and a face of a source actor. The subject technology generates sets of source pose parameters. The subject technology receives at least one target image, the at least one target image including representations of a target head and a target face of a target entity. The subject technology generates, based at least in part on the sets of source pose parameters, an output media content, each frame of the output media content includes an image of the target face in at least one frame of the output media content. The subject technology provides an online advertisement based at least in part on the output media content for display on a computing device.
(FR) La technologie de l'invention reçoit des images d'un contenu multimédia source, les images du contenu multimédia source comprenant des représentations d'une tête et d'un visage d'un acteur source. La technologie de l'invention génère des ensembles de paramètres de pose de source. La technologie de sujet reçoit au moins une image cible, la ou les images cibles comprenant des représentations d'une tête cible et d'un visage cible d'une entité cible. La technologie de l'invention génère, sur la base, au moins en partie, des ensembles de paramètres de pose de source, un contenu multimédia de sortie, chaque image du contenu multimédia de sortie comprenant une image du visage cible dans au moins une image du contenu multimédia de sortie. La technologie de sujet fournit une publicité en ligne sur la base, au moins en partie, du contenu multimédia de sortie en vue d'un affichage sur un dispositif informatique.
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