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1. WO2022006289 - TRACKING USAGE OF AUGMENTED REALITY CONTENT

Publication Number WO/2022/006289
Publication Date 06.01.2022
International Application No. PCT/US2021/039919
International Filing Date 30.06.2021
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 50/00 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0201
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0201Market data gathering, market analysis or market modelling
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
G06Q 50/01
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
01Social networking
H04L 67/10
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
67Network-specific arrangements or communication protocols supporting networked applications
10in which an application is distributed across nodes in the network
H04L 67/306
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
67Network-specific arrangements or communication protocols supporting networked applications
30involving profiles
306User profiles
Applicants
  • SNAP INC. [US]/[US]
Inventors
  • CHEPIZHENKO, Oleksandr
  • GALE, Maxwell
  • LUO, Jean
  • MATTHIESSEN, Alek
  • SUNG, Vincent
  • WANG, Yichuan
Agents
  • PERDOK, Monique
  • SCHEER, Bradley W., Reg. No. 47,059
  • LANG, Allen R., Reg. No. 58,829
  • BLACK, David W., Reg. No. 42,331
  • BIANCHI, Timothy E., Reg. No. 39,610
  • BEEKMAN, Marvin L., Reg. No. 38,377
  • ARORA, Suneel, Reg. No. 42,267
Priority Data
17/362,81529.06.2021US
63/046,60730.06.2020US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) TRACKING USAGE OF AUGMENTED REALITY CONTENT
(FR) SUIVI D'UTILISATION DE CONTENU DE RÉALITÉ AUGMENTÉE
Abstract
(EN) In one or more implementations, usage of augmented reality content items may be tracked based on characteristics of respective target audiences of the augmented reality content items. User tracking components may be included with respective instances of the augmented reality content items that analyze characteristics of users of the client application access the augmented reality content items in relation to the characteristics of the target audiences.
(FR) L’invention concerne, dans un ou plusieurs modes de réalisation, l'utilisation d'éléments de contenu de réalité augmentée pouvant être suivie sur la base de caractéristiques d'audiences cibles respectives des éléments de contenu de réalité augmentée. Des composants de suivi d'utilisateur peuvent être inclus avec des instances respectives des éléments de contenu de réalité augmentée qui analysent des caractéristiques d'utilisateurs de l'application client accédant aux éléments de contenu de réalité augmentée par rapport aux caractéristiques des audiences cibles.
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