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1. WO2022005140 - METHOD, DEVICE, AND SYSTEM FOR CONSTRUCTING CUSTOMER BIG DATA ON BASIS OF GENERATING INTEGRATED CUSTOMER IDENTIFIER

Publication Number WO/2022/005140
Publication Date 06.01.2022
International Application No. PCT/KR2021/008120
International Filing Date 28.06.2021
IPC
G06Q 30/06 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06N 20/00 2019.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
20Machine learning
G06N 3/08 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
08Learning methods
G06K 9/62 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
CPC
G06K 9/62
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
G06N 20/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
20Machine learning
G06N 3/08
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
08Learning methods
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/06
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
Applicants
  • 카페24 주식회사 CAFE24 CORP. [KR]/[KR]
Inventors
  • 노동우 NOH, Dong Woo
  • 최원규 CHOE, Won Gyu
  • 문현규 MOON, Hyun Gyu
  • 김명구 KIM, Myung Gu
  • 정인숙 JEONG, In Suk
  • 황소연 HWANG, So Yeon
Agents
  • 오재언 OH, Jae Eon
Priority Data
10-2020-007982230.06.2020KR
10-2020-007982330.06.2020KR
10-2020-007982430.06.2020KR
Publication Language Korean (ko)
Filing Language Korean (KO)
Designated States
Title
(EN) METHOD, DEVICE, AND SYSTEM FOR CONSTRUCTING CUSTOMER BIG DATA ON BASIS OF GENERATING INTEGRATED CUSTOMER IDENTIFIER
(FR) PROCÉDÉ, DISPOSITIF ET SYSTÈME DE CONSTRUCTION DE MÉGADONNÉES DE CLIENT BASÉE SUR LA PRODUCTION D'UN IDENTIFIANT DE CLIENT INTÉGRÉ
(KO) 통합 고객 식별자 생성을 기반으로 하는 고객 빅데이터 구축 방법, 장치 및 시스템
Abstract
(EN) Disclosed are a method, device, and system for constructing customer big data on the basis of generating an integrated customer identifier. The method for generating customer big data may comprise: receiving, from a plurality of shopping malls, a plurality of individual shopping mall customer identifiers corresponding to the plurality of shopping malls and a plurality of personal information element groups corresponding to the plurality of individual shopping mall customer identifiers; specifying a first customer on the basis of the plurality of personal information element groups; generating an integrated customer identifier corresponding to the first customer; storing, in a database, the integrated customer identifier corresponding to the first customer in association with the plurality of individual shopping mall customer identifiers and the plurality of personal information element groups; and collecting log records of the first customer from the plurality of shopping malls on the basis of the integrated customer identifier. Accordingly, a document analyzed through a reliable analysis through the big data can be used for efficient marketing.
(FR) L'invention concerne un procédé, un dispositif et un système de construction de mégadonnées de client basée sur la production d'un identifiant de client intégré. Le procédé de production de mégadonnées de client peut comprendre les étapes suivantes : recevoir, d'une pluralité de centres commerciaux, une pluralité d'identifiants de client de centre commercial individuel correspondant à la pluralité de centres commerciaux et une pluralité de groupes d'éléments d'informations personnelles correspondant à la pluralité d'identifiants de client de centre commercial individuel ; spécifier un premier client en fonction de la pluralité de groupes d'éléments d'informations personnelles ; produire un identifiant de client intégré correspondant au premier client ; stocker, dans une base de données, l'identifiant de client intégré correspondant au premier client en association avec la pluralité d'identifiants de client de centre commercial individuel et la pluralité de groupes d'éléments d'informations personnelles ; et recueillir des enregistrements de journal du premier client auprès de la pluralité de centres commerciaux en fonction de l'identifiant de client intégré. Par conséquent, un document analysé par une analyse fiable dans les mégadonnées peut être utilisé pour un marketing efficace.
(KO) 통합 고객 식별자 생성을 기반으로 하는 고객 빅데이터 구축 방법, 장치 및 시스템이 개시되어 있다. 고객 빅데이터 구축 방법은 복수 개의 쇼핑몰로부터 복수 개의 쇼핑몰에 대응하는 복수 개의 개별 쇼핑몰 고객 식별자 및 복수 개의 개별 쇼핑몰 고객 식별자에 대응하는 복수 개의 개인 정보 요소 그룹을 수신하고, 상기 복수 개의 개인 정보 요소 그룹을 기반으로 하여 제 1 고객을 특정하고, 제 1 고객에 대응하는 통합 고객 식별자를 생성하고, 제 1 고객에 대응하는 통 고객 식별자를 복수 개의 개별 쇼핑몰 고객 식별자 및 복수 개의 개인 정보 요소 그룹과 연관시켜 데이터베이스에 저장하고, 통합 고객 식별자를 기반으로 하여 복수 개의 쇼핑몰로부터 제 1 고객의 로그 기록을 수집할 수 있다. 따라서 빅데이터를 통한 신뢰성있는 분석을 통하여 분석된 자료를 효율적인 마케팅에 활용할 수 있게 된다.
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