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1. WO2022004121 - ADVERTISEMENT DELIVERY DEVICE, ADVERTISEMENT DELIVERY METHOD, AND RECORDING MEDIUM STORING ADVERTISEMENT DELIVERY PROGRAM

Publication Number WO/2022/004121
Publication Date 06.01.2022
International Application No. PCT/JP2021/017354
International Filing Date 06.05.2021
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06F 13/00 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
13Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
H04N 21/238 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
238Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
Applicants
  • 日本電気株式会社 NEC CORPORATION [JP]/[JP]
Inventors
  • 杉浦 達也 SUGIURA Tatsuya
Agents
  • 机 昌彦 TSUKUE Masahiko
Priority Data
2020-11104929.06.2020JP
Publication Language Japanese (ja)
Filing Language Japanese (JA)
Designated States
Title
(EN) ADVERTISEMENT DELIVERY DEVICE, ADVERTISEMENT DELIVERY METHOD, AND RECORDING MEDIUM STORING ADVERTISEMENT DELIVERY PROGRAM
(FR) DISPOSITIF DE DISTRIBUTION DE PUBLICITÉS, PROCÉDÉ DE DISTRIBUTION DE PUBLICITÉS ET SUPPORT D'ENREGISTREMENT STOCKANT UN PROGRAMME DE DISTRIBUTION DE PUBLICITÉS
(JA) 広告配信装置、広告配信方法、及び、広告配信プログラムが格納された記録媒体
Abstract
(EN) An advertisement delivery device 30 comprises: an acquisition unit 31 which, when a program is broadcast by broadcasting and communication networks, acquires, from a terminal device 41 for outputting the program broadcast by a communication network 42, location information 410 indicating the location of the terminal device 41; a determination unit 32 which determines second advertisement identification information 322, on the basis of first advertisement identification information 321 capable of identifying an advertisement in the program broadcast by broadcasting, the location information 410, and a predetermined criterion 323; and a replacement unit 33 which replaces the first advertisement identification information 321 with the second advertisement identification information 322, and transmits the program to the terminal device 41, thereby improving advertising effectiveness of region-dependent advertisements when broadcasting programs by broadcasting and communication networks.
(FR) Selon l'invention, un dispositif de distribution de publicités (30) comprend : une unité d'acquisition (31) qui, lorsqu'un programme est diffusé par des réseaux de diffusion et de communication, acquiert, à partir d'un dispositif terminal (41) servant à reproduire le programme diffusé par un réseau de communication (42), des informations d'emplacement (410) indiquant l'emplacement du dispositif terminal (41); une unité de détermination (32) qui détermine des deuxièmes informations d'identification de publicité (322), en fonction de premières informations d'identification de publicité (321) capables d'identifier une publicité dans le programme diffusé par diffusion, des informations d'emplacement (410), et d'un critère prédéterminé (323); et une unité de remplacement (33) qui remplace les premières informations d'identification de publicité (321) par les deuxièmes informations d'identification de publicité (322), et transmet le programme au dispositif terminal (41), ce qui améliore l'efficacité d'annonce de publicités dépendant de la région lors de la diffusion de programmes par des réseaux de diffusion et de communication.
(JA) 広告配信装置30は、番組を、放送と通信ネットワークとによって配信する場合において、通信ネットワーク42によって配信された番組を出力する端末装置41から、端末装置41の位置を表す位置情報410を取得する取得部31と、放送によって配信された番組における広告を識別可能な第1の広告識別情報321と、位置情報410と、所定の基準323とに基づいて、第2の広告識別情報322を決定する決定部32と、第1の広告識別情報321を第2の広告識別情報322に差し替えて、番組を端末装置41に送信する差替部33と、を備えることによって、番組を放送と通信ネットワークとによって配信する場合において、地域に依存する広告の広告宣伝効果を向上させる。
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