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1. WO2021237354 - SYSTEM AND METHOD FOR AUTOMATED GENERATION AND DISTRIBUTION OF TARGETED CONTENT TO PROMOTE USER ENGAGEMENT AND CONVERSION

Publication Number WO/2021/237354
Publication Date 02.12.2021
International Application No. PCT/CA2021/050713
International Filing Date 26.05.2021
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06F 16/958 2019.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06Q 30/06 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
CPC
G06F 16/9535
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
953Querying, e.g. by the use of web search engines
9535Search customisation based on user profiles and personalisation
G06F 16/958
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
Applicants
  • WEALTHIE WORKS DAILY, INC. [CA]/[CA]
Inventors
  • DOYLE, Hilary
  • QUAO, Sabaa
  • WEST, Donald L.
Agents
  • SABETA, Anton C.
  • MCMANUS, Kimberly A.
  • SINDEN, William K.
  • REECE, Pia-Lauren
  • LOWTHERS, Erica L.
  • BARTOSZEWICZ, Lola A.
  • HUNDAL, Steve K. S.
Priority Data
63/030,20626.05.2020US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR AUTOMATED GENERATION AND DISTRIBUTION OF TARGETED CONTENT TO PROMOTE USER ENGAGEMENT AND CONVERSION
(FR) SYSTÈME ET PROCÉDÉ POUR LA GÉNÉRATION ET LA DISTRIBUTION AUTOMATISÉES DE CONTENU CIBLÉ POUR PROMOUVOIR L'ENGAGEMENT ET LA CONVERSION D'UN UTILISATEUR
Abstract
(EN) A method for generating content for a ticker feed on at least one web site, wherein the method is implemented by a computer comprising a microprocessor, a computer readable medium having instructions stored thereon, the instructions executable by the microprocessor to at least:receive web site information related to at least one of content of the at least one web site having the ticker, advertisements appearing on the at least one web site, metadata; apply a predictive model to the at least one web site information to generate at least one probabilistic user profile; retrieve at least one product or service from at least one provider based on at least one probabilistic user profile; update the predictive model with user input values to refine the at least one probabilistic user profile; retrieve content for the ticker feed based on the at least one probabilistic user profile.
(FR) L'invention concerne un procédé de génération de contenu pour un flux de bandeau défilant sur au moins un site web, le procédé étant mis en œuvre par un ordinateur comprenant un microprocesseur, et un support lisible par ordinateur sur lequel sont stockées des instructions, les instructions pouvant être exécutées par le microprocesseur pour au moins : recevoir des informations de site web relatives à du contenu du ou des sites web ayant le bandeau défilant, à des publicités apparaissant sur le ou les sites web, et/ou à des métadonnées ; appliquer un modèle prédictif aux informations de site web pour générer au moins un profil d'utilisateur probabiliste ; récupérer au moins un produit ou service auprès d'au moins un fournisseur sur la base d'au moins un profil d'utilisateur probabiliste ; mettre à jour le modèle prédictif avec des valeurs d'entrée utilisateur pour affiner le ou les profils d'utilisateur probabilistes ; récupérer un contenu pour le flux de bandeau défilant sur la base du ou des profils d'utilisateur probabilistes.
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