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1. WO2020252460 - SYSTEMS AND METHODS FOR PROVIDING AUTHENTICITY, INTEGRITY, AND NON-REPUDIATION TO ADVERTISING TECHNOLOGY

Publication Number WO/2020/252460
Publication Date 17.12.2020
International Application No. PCT/US2020/037748
International Filing Date 15.06.2020
IPC
G06Q 30/00 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
CPC
G06Q 2220/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
2220Business processing using cryptography
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
G06Q 30/0277
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0277Online advertisement
H04L 2209/56
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
2209Additional information or applications relating to cryptographic mechanisms or cryptographic arrangements for secret or secure communication H04L9/00
56Financial cryptography, e.g. electronic payment or e-cash
H04L 9/006
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Cryptographic mechanisms or cryptographic; arrangements for secret or secure communication
006involving public key infrastructure [PKI] trust models
Applicants
  • ADLEDGER, INC. [US]/[US]
Inventors
  • PRENDERGAST, Nelson Hunter
  • BROWN, Aaron
Agents
  • FAHEY, Derek
Priority Data
62/861,45214.06.2019US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEMS AND METHODS FOR PROVIDING AUTHENTICITY, INTEGRITY, AND NON-REPUDIATION TO ADVERTISING TECHNOLOGY
(FR) SYSTÈMES ET PROCÉDÉS PERMETTANT DE FOURNIR UNE AUTHENTICITÉ, UNE INTÉGRITÉ ET UNE NON RÉPUDIATION À UNE TECHNOLOGIE DE PUBLICITÉ
Abstract
(EN) A system for providing authenticity, integrity, and non-repudiation to advertising technology. At least one processor receives an ad request for an ad impression available for sale. The ad request includes attributes associated with the ad impression and a cryptographic proof that provides non-repudiation and data integrity of the ad request. The ad request is authenticated by querying a blockchain. The processor accesses a database of second parties seeking to purchase ads online. The database stores attributes associated with each second party, matches the ad request with a selected second party based on the attributes associated with each second party in the database and the attributes associated with the ad impression of the ad request. The processor transmits to the first party a message having an ad and a cryptographic proof of the message, so as to fill the ad impression with the ad for the selected second party.
(FR) L'invention concerne un système permettant de fournir une authenticité, une intégrité et une non répudiation à une technologie de publicité. Au moins un processeur reçoit une demande de publicité pour une impression publicitaire disponible à la vente. La demande de publicité comprend des attributs associés à l'impression publicitaire et une preuve cryptographique qui fournit une non-répudiation et une intégrité de données de la demande de publicité. La demande de publicité est authentifiée par interrogation d'une chaîne de blocs. Le processeur accède à une base de données de secondes parties cherchant à acheter des publicités en ligne. La base de données stocke des attributs associés à chaque seconde partie, met en correspondance la demande de publicité avec une seconde partie sélectionnée sur la base des attributs associés à chaque seconde partie dans la base de données et des attributs associés à l'impression publicitaire de la demande de publicité. Le processeur transmet à la première partie un message ayant une publicité et une preuve cryptographique du message, de façon à remplir l'impression publicitaire avec la publicité pour la seconde partie sélectionnée.
Latest bibliographic data on file with the International Bureau