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1. WO2020223620 - DIGITAL ANTHROPOLOGY AND ETHNOGRAPHY SYSTEM

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Publication Number WO/2020/223620
Publication Date 05.11.2020
International Application No. PCT/US2020/030999
International Filing Date 01.05.2020
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06K 9/62 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
G06N 20/00 2019.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
20Machine learning
Applicants
  • SPLASHLIGHT HOLDING LLC [US]/[US]
Inventors
  • INGRAM, James A.
  • LAGARDE, Benoit
  • GUNTHER, Peter
  • KEEBER, Jason
  • WALSHAM, Thomas
  • VARGA, James
  • ZUCKER, Josh
  • DODSON, Richard C.
  • WASHBURNE, Theodore Pomeroy
Agents
  • SCHALDENBRAND, Michael A.
  • BENEDICT, Jason M.
  • HOLLIS, Brian D.
  • JURECKO, Thomas A.
  • BALDRIDGE, Lukas M.
Priority Data
62/842,26302.05.2019US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) DIGITAL ANTHROPOLOGY AND ETHNOGRAPHY SYSTEM
(FR) SYSTÈME D'ANTHROPOLOGIE ET D'ETHNOGRAPHIE NUMÉRIQUE
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Abstract
(EN)
In embodiments, a digital anthropology and ethnography system is disclosed. In embodiments, the digital anthropology and ethnography system automates marketing-related tasks, such as customer segmentation, topic modeling, and media planning. In embodiments, the digital anthropology and ethnography system is configured to perform analytics related to a set of media assets, including images captured by a self-contained photography studio system.
(FR)
Dans des modes de réalisation, l'invention concerne un système d'anthropologie et d'ethnographie numérique. Dans des modes de réalisation, le système d'anthropologie et d'ethnographie numérique automatise les tâches liées au marketing, telles que la segmentation de clients, la modélisation de thèmes et la planification de médias. Dans des modes de réalisation, le système d'anthropologie et d'ethnographie numérique est configuré pour effectuer des analyses associées à un ensemble d'actifs multimédias, y compris des images capturées par un système de studio de photographie autonome.
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