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1. WO2020222958 - CONTEXTUAL IN-GAME ELEMENT RECOGNITION AND DYNAMIC ADVERTISEMENT OVERLAY

Publication Number WO/2020/222958
Publication Date 05.11.2020
International Application No. PCT/US2020/025843
International Filing Date 30.03.2020
IPC
A63F 13/61 2014.01
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
60Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
61using advertising information
A63F 13/79 2014.01
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
70Game security or game management aspects
79involving player-related data, e.g. identities, accounts, preferences or play histories
A63F 13/53 2014.01
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
50Controlling the output signals based on the game progress
53involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display or displaying a laser sight in a shooting game
CPC
A63F 13/53
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
50Controlling the output signals based on the game progress
53involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display [HUD] or displaying a laser sight in a shooting game
A63F 13/537
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
50Controlling the output signals based on the game progress
53involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display [HUD] or displaying a laser sight in a shooting game
537using indicators, e.g. showing the condition of a game character on screen
A63F 13/61
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
60Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
61using advertising information
A63F 13/79
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
70Game security or game management aspects
79involving player-related data, e.g. identities, accounts, preferences or play histories
Applicants
  • MICROSOFT TECHNOLOGY LICENSING, LLC [US]/[US]
Inventors
  • VERMA, Arunabh P.
  • HAMILTON, Eric
  • SARIN, Raman K.
Agents
  • MINHAS, Sandip S.
  • ADJEMIAN, Monica
  • BARKER, Doug
  • CHATTERJEE, Aaron C.
  • CHEN, Wei-Chen Nicholas
  • CHOI, Daniel
  • CHURNA, Timothy
  • DINH, Phong
  • EVANS, Patrick
  • GABRYJELSKI, Henry
  • GUPTA, Anand
  • HINOJOSA-SMITH, Brianna L.
  • HWANG, William C.
  • JARDINE, John S.
  • LEE, Sunah
  • LEMMON, Marcus
  • MARQUIS, Thomas
  • MEYERS, Jessica
  • ROPER, Brandon
  • SPELLMAN, Steven
  • SULLIVAN, Kevin
  • SWAIN, Cassandra T.
  • WALKER, Matt
  • WIGHT, Stephen A.
  • WISDOM, Gregg
  • WONG, Ellen
  • WONG, Thomas S.
  • ZHANG, Hannah
  • TRAN, Kimberly
Priority Data
16/399,66430.04.2019US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) CONTEXTUAL IN-GAME ELEMENT RECOGNITION AND DYNAMIC ADVERTISEMENT OVERLAY
(FR) RECONNAISSANCE D'ÉLÉMENT DE JEU CONTEXTUEL ET SUPERPOSITION DE PUBLICITÉ DYNAMIQUE
Abstract
(EN)
Systems, methods, and apparatuses are provided for overlaying content on a video frame generated by a video game. A content overlay engine may be executed concurrently with the execution of a video game. An element recognizer may obtain the video frame and identify an element of the video game in the frame, such as an in-game element. A renderability determiner may determine whether an overlay may be rendered on the element. Based at least on a determination that the overlay is renderable, a content renderer may be configured to overlay the content on the element. The overlaid content may be provided in various ways, such as presenting an overlaid video frame to a local computing device (e.g., a gaming console or a computer), and/or transmitting the overlaid video frame to a remotely located computing device.
(FR)
La présente invention concerne des systèmes, des procédés et des appareils pour recouvrir un contenu sur une trame vidéo générée par un jeu vidéo. Un moteur de recouvrement de contenu peut être exécuté simultanément à l'exécution d'un jeu vidéo. Un dispositif de reconnaissance d'élément peut obtenir la trame vidéo et identifier un élément du jeu vidéo dans la trame, tel qu'un élément de jeu. Un dispositif de détermination de capacité de rendu peut déterminer si un recouvrement peut être rendu sur l'élément. Sur la base au moins d'une détermination selon laquelle le recouvrement peut être rendu, un dispositif de rendu de contenu peut être configuré pour recouvrir le contenu sur l'élément. Le contenu recouvert peut être fourni de diverses manières, comme la présentation d'une trame vidéo recouverte sur un dispositif informatique local (par exemple, une console de jeu ou un ordinateur), et/ou la transmission de la trame vidéo recouverte à un dispositif informatique situé à distance.
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