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1. WO2020141989 - ONLINE VIDEO STREAMING CONTENTS ADVERTISEMENT

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Publication Number WO/2020/141989
Publication Date 09.07.2020
International Application No. PCT/SE2019/050007
International Filing Date 06.01.2019
IPC
H04N 21/478 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
47End-user applications
478Supplemental services, e.g. displaying phone caller identification or shopping application
H04N 21/254 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
254Management at additional data server, e.g. shopping server or rights management server
H04N 21/258 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
H04N 21/858 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
85Assembly of content; Generation of multimedia applications
858Linking data to content, e.g. by linking an URL to a video object or by creating a hotspot
G06K 9/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
CPC
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
H04N 21/2542
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
254Management at additional data server, e.g. shopping server, rights management server
2542for selling goods, e.g. TV shopping
H04N 21/4312
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
431Generation of visual interfaces ; for content selection or interaction; Content or additional data rendering
4312involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
H04N 21/47202
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
47End-user applications
472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
47202for requesting content on demand, e.g. video on demand
H04N 21/47217
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
47End-user applications
472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
47217for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
H04N 21/4725
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
47End-user applications
472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
4722for requesting additional data associated with the content
4725using interactive regions of the image, e.g. hot spots
Applicants
  • AVINANCE AB [SE]/[SE]
Inventors
  • TAVAKOL, Mohsen
Priority Data
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) ONLINE VIDEO STREAMING CONTENTS ADVERTISEMENT
(FR) ANNONCE PUBLICITAIRE À CONTENU DE DIFFUSION CONTINUE DE VIDÉO EN LIGNE
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Abstract
(EN)
A system and methods enabling a user of an online video streaming to request, obtain, and manage advertisements and supplemental information on highlighted/selected items that are part of the video content during the broadcasting of the video without disturbing and interrupting the ongoing video streaming. The user interacts through an interactive and intelligent user interface. While watching an online video streaming, a user is enabled to purchase selected products that are visible in the video content and/or obtaining detailed information about selected items in an interactive manner. The system and methods integrates the systems of users, broadcasters, video streaming content providers and advertising entities into a management system, and includes, but not limited to, artificial intelligence software algorithms and technologies, processing units that maintain, manage, connect, and integrate programming codes, databases, machine and user interfaces, images information, commercial information databases, and communications channels.
(FR)
La présente invention concerne un système et des procédés permettant à un utilisateur d'une diffusion continue de vidéo en ligne de demander, d'obtenir et de gérer des annonces publicitaires et des informations supplémentaires sur des éléments mis en évidence/sélectionnés qui font partie du contenu vidéo pendant la diffusion de la vidéo sans perturber et interrompre la diffusion continue de vidéo en cours. L'utilisateur interagit par le biais d'une interface utilisateur interactive et intelligente. Pendant qu'il regarde une diffusion continue de vidéo en ligne, un utilisateur est autorisé à acheter des produits sélectionnés qui sont visibles dans le contenu vidéo et/ou à obtenir des informations détaillées concernant des éléments sélectionnés d'une manière interactive. Le système et les procédés intègrent les systèmes d'utilisateurs, de diffuseurs, de fournisseurs de contenu de diffusion continue de vidéo et d'entités publicitaires dans un système de gestion, et comprennent, entre autres, des algorithmes et des technologies de logiciel d'intelligence artificielle, des unités de traitement qui conservent, gèrent, connectent et intègrent des codes de programmation, des bases de données, des interfaces machine et utilisateur, des informations d'images, des bases de données d'informations commerciales et des canaux de communication.
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