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1. WO2020141969 - SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT CONTENTS BASED ON FACIAL ANALYSIS

Publication Number WO/2020/141969
Publication Date 09.07.2020
International Application No. PCT/MY2019/050137
International Filing Date 27.12.2019
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06K 9/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
CPC
G06Q 30/0269
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
Applicants
  • MIMOS BERHAD [MY]/[MY]
Inventors
  • PIRAHANSIAH, Farshid
  • HON, Hock Woon
  • NIK ZULKEPELI, Nik Ahmad Akram Bin
Agents
  • MIRANDAH ASIA (MALAYSIA) SDN BHD
Priority Data
PI 201800306231.12.2018MY
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT CONTENTS BASED ON FACIAL ANALYSIS
(FR) SYSTÈME ET PROCÉDÉ DE FOURNITURE DE CONTENUS PUBLICITAIRES SUR LA BASE D'UNE ANALYSE FACIALE
Abstract
(EN)
The present invention relates to a system (100) for providing advertisement contents based on facial analysis comprising an image acquisition device (10) to acquire an image of a user, a face detection module (20) to detect face of the user in the image, an analysis module (40) to analyse the facial features statistically using classification models retrieved from a classification module (30), a database (60) to store matching rules, weighted advertisements and a plurality of advertisement contents; and a display device (80) to display the advertisement contents. The system (100) further comprises a computation module (50) to compute weighted image of the user and a matching module (70) to match the weighted image of the user with the weighted advertisement to select an advertisement content based on facial analysis of the user. A method of providing the advertisement contents based on facial analysis is also provided thereof.
(FR)
La présente invention concerne un système (100) permettant de fournir des contenus publicitaires sur la base d'une analyse faciale comprenant un dispositif d'acquisition d'image (10) pour acquérir une image d'un utilisateur, un module de détection de visage (20) pour détecter le visage de l'utilisateur dans l'image, un module d'analyse (40) pour analyser les caractéristiques faciales statistiquement à l'aide de modèles de classification extraits d'un module de classification (30), une base de données (60) pour mémoriser des règles de mise en correspondance, des publicités pondérées et une pluralité de contenus publicitaires; et un dispositif d'affichage (80) pour afficher les contenus publicitaires. Le système (100) comprend en outre un module de calcul (50) pour calculer une image pondérée de l'utilisateur et un module de mise en correspondance (70) pour faire correspondre l'image pondérée de l'utilisateur avec la publicité pondérée pour sélectionner un contenu publicitaire sur la base d'une analyse faciale de l'utilisateur. L'invention concerne également un procédé de fourniture des contenus publicitaires sur la base d'une analyse faciale.
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