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1. WO2020140768 - DISCOUNT INFORMATION DETERMINATION METHOD AND APPARATUS, AND ELECTRONIC DEVICE AND MEDIUM

Publication Number WO/2020/140768
Publication Date 09.07.2020
International Application No. PCT/CN2019/126897
International Filing Date 20.12.2019
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/0222
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
0222During e-commerce, i.e. online transactions
G06Q 30/0224
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
0224based on user history
Applicants
  • 上海掌门科技有限公司 SHANGHAI ZHANGMEN SCIENCE AND TECHNOLOGY CO., LTD. [CN]/[CN]
Inventors
  • 钱超 QIAN, Chao
Agents
  • 上海专利商标事务所有限公司 SHANGHAI PATENT & TRADEMARK LAW OFFICE, LLC
Priority Data
201811649479.630.12.2018CN
201911061865.801.11.2019CN
Publication Language Chinese (ZH)
Filing Language Chinese (ZH)
Designated States
Title
(EN) DISCOUNT INFORMATION DETERMINATION METHOD AND APPARATUS, AND ELECTRONIC DEVICE AND MEDIUM
(FR) PROCÉDÉ ET APPAREIL DE DÉTERMINATION D'INFORMATIONS RELATIVES À DES RÉDUCTIONS, DISPOSITIF ÉLECTRONIQUE ET SUPPORT
(ZH) 优惠信息确定方法、装置、电子设备及介质
Abstract
(EN)
A discount information determination method, comprising: obtaining historical behavior data of a target user for a discount information provider (S101); querying beneficial behavior data of the target user for the discount information provider from the historical behavior data (S102); and according to the beneficial behavior data, determining target discount information provided by the discount information provider for the target user (S103). According to the discount information determination method, the complexity of the discount information can be simplified, the user can be stimulated to do more beneficial behaviors for the discount information provider, and the user stickiness is effectively improved.
(FR)
L'invention concerne un procédé de détermination d'informations relatives à des réductions, comprenant les étapes consistant : à obtenir des données de comportement historique d'un utilisateur cible, pour un fournisseur d'informations relatives à des réductions (S101) ; à interroger des données de comportement bénéfique de l'utilisateur cible destinées au fournisseur d'informations relatives à des réductions, à partir des données de comportement historique (S102) ; et selon les données de comportement bénéfique, à déterminer des informations cibles relatives à des réductions fournies par le fournisseur d'informations relatives à des réductions pour l'utilisateur cible (S103). Selon le procédé de détermination d'informations relatives à des réductions, la complexité des informations relatives à des réductions peut être simplifiée, l'utilisateur peut être stimulé pour adopter des comportements plus bénéfiques pour le fournisseur d'informations relatives à des réductions et l'attractivité auprès de l'utilisateur est efficacement améliorée.
(ZH)
一种优惠信息确定方法,包括:获取目标用户针对优惠信息提供方的历史行为数据(S101);从所述历史行为数据中查询所述目标用户针对所述优惠信息提供方的有益行为数据(S102);根据所述有益行为数据,确定所述优惠信息提供方为所述目标用户提供的目标优惠信息(S103)。所述优惠信息确定方法可以简化优惠信息复杂度,且能够激励用户更多地对所述优惠信息提供方做出有益行为,进而有效提升用户粘性。
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