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1. WO2020136668 - SYSTEM AND METHOD FOR GENERATING A MODIFIED DESIGN CREATIVE

Publication Number WO/2020/136668
Publication Date 02.07.2020
International Application No. PCT/IN2019/050881
International Filing Date 04.12.2019
IPC
G06K 9/46 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
36Image preprocessing, i.e. processing the image information without deciding about the identity of the image
46Extraction of features or characteristics of the image
G06T 11/60 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
112D image generation
60Editing figures and text; Combining figures or text
G06K 9/36 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
36Image preprocessing, i.e. processing the image information without deciding about the identity of the image
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06K 9/36
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
36Image preprocessing, i.e. processing the image information without deciding about the identity of the image
G06K 9/46
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
36Image preprocessing, i.e. processing the image information without deciding about the identity of the image
46Extraction of features or characteristics of the image
G06K 9/4652
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
36Image preprocessing, i.e. processing the image information without deciding about the identity of the image
46Extraction of features or characteristics of the image
4652related to colour
G06K 9/6267
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
6267Classification techniques
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • INFILECT TECHNOLOGIES PRIVATE LIMITED [IN]/[IN]
Inventors
  • GABALE, Vijay
  • SUBRAMANIAN, Anand Prabhu
Agents
  • BALA, Arjun Karthik
Priority Data
20184104899524.12.2018IN
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR GENERATING A MODIFIED DESIGN CREATIVE
(FR) SYSTÈME ET PROCÉDÉ PERMETTANT LA GÉNÉRATION D'UN CRÉATEUR DE CONCEPT MODIFIÉ
Abstract
(EN)
The system for recognizing one or more objects of a design creative within an environment, analyzing the one or more objects using a deep neural networking model and generating a modified design creative by (i) determining a location of a design creative within the media content, (iii) determining an object from the design creative, (iv) determining an attribute of the object, (v) implementing a compliance rule to the attribute of the object to determine a distinctness and an effectiveness of a brand product, (vi) generating an attention sequence and heatmap for the media content, (vii) automatically generating a first recommendation based on the compliance rule, the attention heatmap, and the attention sequence, and (viii) automatically generating a modified design creative for the environment based on the attention heatmap, the attention sequence and the generated first recommendation using the deep neural networking model.
(FR)
La présente invention concerne un système permettant de reconnaître au moins un objet d'un créateur de concept modifié dans un environnement, d'analyser ledit au moins un objet au moyen d'un modèle de réseautage neuronal profond et générer un créateur de concept modifié par (i) la détermination d'un emplacement d'un créateur de concept modifié à l'intérieur du contenu multimédia, (iii) la détermination d'un objet à partir du créateur de concept modifié, (iv) la détermination d'un attribut de l'objet, (v) la mise en oeuvre d'une règle de conformité à l'attribut de l'objet pour déterminer un caractère distinctif et une efficacité d'un produit de marque, (vi) la génération d'une séquence d'attention et d'une carte de densité de clics d'attention pour le contenu multimédia, (vii) la génération automatique d'une première recommandation sur la base de la règle de conformité, de la carte de densité de clics d'attention et de la séquence d'attention, et (viii) la génération automatique d'un créateur de concept modifié pour l'environnement sur la base de la carte de densité de clics d'attention, et de la séquence d'attention et de la première recommandation générée au moyen du modèle de réseautage neuronal profond.
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