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1. WO2020117923 - DOWNLOADABLE AVOD CONTENT

Publication Number WO/2020/117923
Publication Date 11.06.2020
International Application No. PCT/US2019/064446
International Filing Date 04.12.2019
IPC
H04N 21/472 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
47End-user applications
472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification or for manipulating displayed content
H04N 21/4722 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
47End-user applications
472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification or for manipulating displayed content
4722for requesting additional data associated with the content
H04N 21/458 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies or resolving scheduling conflicts
458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
H04N 21/23424
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
23424involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
H04N 21/252
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
251Learning process for intelligent management, e.g. learning user preferences for recommending movies
252Processing of multiple end-users' preferences to derive collaborative data
H04N 21/25891
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
25866Management of end-user data
25891being end-user preferences
H04N 21/437
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
437Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
H04N 21/44218
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
44213Monitoring of end-user related data
44218Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
H04N 21/44222
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
44213Monitoring of end-user related data
44222Monitoring of user selections, e.g. selection of programs, purchase activity
Applicants
  • ROKU, INC. [US]/[US]
  • SHARP, David [US]/[US]
Inventors
  • SHARP, David
  • GARNER, Gregory Mack
Agents
  • LEE, Michael Q.
  • BANOWIT, Donald R.
  • BEMBEN, Richard M.
  • BEZOS, Salvador M.
  • BLOCK, Daniel S.
  • BODENSTEIN, Matthew
  • CALVO, Paul A.
  • CAMARCE, Christian A.
  • CIMBALA, Michele A.
  • COLLER III, Richard D.
  • CONKLIN, Kyle
  • COVERT, John M.
  • DESAI, Nirav N.
  • DURKIN, Tracy-Gene G.
  • EISENBERG, Jason D.
  • ELLISON, Eldora L.
  • ESMOND, Robert W.
  • FEATHERSTONE, Donald J.
  • FITZSIMMONS, Jason A.
  • FRUEAUF, Jeremiah B.
  • GAJEWSKI, Daniel
  • GOLDSTEIN, Jorge A.
  • HELVEY, Jeffrey T.
  • HICKS, Ross
  • HOLOUBEK, Michelle K.
  • JACKMAN, Peter A.
  • KENTON, JR., Lestin L.
  • KIM, Ji-Eun
  • LAROCK, Adam C.
  • LONGSWORTH, Gaby L.
  • MILLONIG, Robert C.
  • MUTSCHELKNAUS, Joseph
  • NANNENGA-COMBS, Bonnie
  • PICKARD, Byron L.
  • POWERS III, R. Wilson
  • RAY, Michael B.
  • RICHARDSON, Ryan C.
  • ROSE GILLENTINE, Marsha
  • RYGIEL, Mark W.
  • SHEA, JR., Timothy J.
  • SOKOHL, Robert E.
  • SPECHT, Michael D.
  • STEFFE, Eric K.
  • STERLING, Deborah A.
  • STERNE, Robert Greene
  • TUMINARO, Jonathan
  • VARUGHESE, Dennies
  • VIRA, Chandrika
  • WRIGHT, Jon E.
  • YONAN, Daniel E.
Priority Data
16/430,99004.06.2019US
62/775,45205.12.2018US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) DOWNLOADABLE AVOD CONTENT
(FR) CONTENU D’AVOD TÉLÉCHARGEABLE
Abstract
(EN)
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for providing advertising-based video on demand (AVOD) content to electronic devices. Some embodiments operate by receiving non-AVOD content requested by a user; selecting advertisement types and categories based on at least the user and a type of the non-AVOD content; receiving advertisements corresponding to the selected advertisement types and categories; generating AVOD content comprising the non-AVOD content and the advertisements; and transmitting the AVOD content to the electronic device, wherein the electronic device monitors the user as the advertisements are played to generate monitoring information. The monitoring information indicates whether the user watched the advertisements.
(FR)
La présente invention concerne, dans des modes de réalisation, un système, un appareil, un produit manufacturé, un procédé et/ou un produit-programme d’ordinateur, et/ou des combinaisons et des sous-combinaisons de ceux-ci, pour fournir à des dispositifs électroniques un contenu de vidéo sur demande basé sur de la publicité (AVOD). Certains modes de réalisation consistent à : recevoir un contenu non d’AVOD demandé par un utilisateur ; sélectionner des types et catégories de publicités sur la base au moins de l’utilisateur et d’un type du contenu non d’AVOD ; recevoir des publicités correspondant aux types et catégories sélectionnés de publicités ; générer un contenu d’AVOD comprenant le contenu non d’AVOD et les publicités ; et transmettre le contenu d’AVOD au dispositif électronique, le dispositif électronique surveillant l’utilisateur lorsque les publicités sont lues pour générer des informations de surveillance. Les informations de surveillance indiquent si l’utilisateur a regardé les publicités.
Latest bibliographic data on file with the International Bureau