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1. WO2020115378 - PERSONALISATION SYSTEM USING NEAR-FIELD COMMUNICATION

Publication Number WO/2020/115378
Publication Date 11.06.2020
International Application No. PCT/FR2019/052602
International Filing Date 04.11.2019
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/0207
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
Applicants
  • ORANGE [FR]/[FR]
Inventors
  • LEVIONNAIS, Philippe
  • LEMOINE, Bruno
  • LEPETIT, Olivier
Priority Data
187234905.12.2018FR
Publication Language French (FR)
Filing Language French (FR)
Designated States
Title
(EN) PERSONALISATION SYSTEM USING NEAR-FIELD COMMUNICATION
(FR) SYSTÈME DE PERSONNALISATION UTILISANT UNE COMMUNICATION EN CHAMP PROCHE
Abstract
(EN)
The invention relates to a method for personalising (DP) a tag (EEG) located in an establishment (B), comprising a human-machine interface (DISP), a transmitter (T) and a receiver (REC). The tag is associated with at least one product (I_P). The method comprising the following steps: - transmitting (E32) a first message comprising an item of data for identifying the product (I_P) and the establishment (I_B) via the transmitter (NEC, IBC); - receiving (E22), on a terminal (M) of a user (C) identified by an item of identification data (I_C), the item of data for identifying the product (I_P) and the establishment (I _B); - transmitting (E24), from the terminal to a first server (SI), referred to as the remote server, the item of data for identifying the client (I _C), the product (I_P) and the establishment (I_B); - determining, on the remote server, an item of personalisation data (DP) for the client according to the item of data for identifying the client (I _C) and the product (LP); receiving (E33), on the tag, the item of personalisation data (DP); restoring (E34) the item of personalisation data (DP) on the human-machine interface (DISP) of the tag.
(FR)
L'invention concerne un procédé de personnalisation (DP) d’une étiquette (EEG) située dans un établissement (B), comportant une interface homme-machine (DISP), un émetteur (T), et un récepteur (REC). L’étiquette est associée à au moins un produit (I_P). Le procédé comportant les étapes suivantes : - émettre (E32) un premier message comportant une donnée d’identification du produit (I_P) et de l’établissement (I_B) via l’émetteur (NEC, IBC); - recevoir (E22), sur un terminal (M) d’un utilisateur (C) identifié par une donnée d’identification (I_C), la donnée d’identification du produit (I_P) et de l’établissement (I_B); - transmettre (E24), du terminal à un premier serveur (SI), dit serveur distant, la donnée d’identification du client (I_C), du produit (I_P) et de l’établissement (I_B); - déterminer, sur le serveur distant, une donnée de personnalisation (DP) pour le client en fonction de ladite donnée d’identification du client (I_C) et du produit (LP); recevoir (E33), sur l’étiquette, la donnée de personnalisation (DP); restituer (E34) la donnée de personnalisation (DP) sur l’interface homme-machine (DISP) de l’étiquette.
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