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1. WO2020112661 - FLEXIBLE COMMERCIAL MONITORING

Publication Number WO/2020/112661
Publication Date 04.06.2020
International Application No. PCT/US2019/063054
International Filing Date 25.11.2019
IPC
H04H 60/31 2008.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
29Arrangements for monitoring broadcast services or broadcast-related services
31Arrangements for monitoring the use made of the broadcast services
H04H 60/56 2008.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
56Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29 or H04H60/35183
H04H 60/66 2008.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
61Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29 or H04H60/35166
66for using the result on distributors' side
H04N 21/442 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
H04N 21/2389 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
238Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
2389Multiplex stream processing, e.g. multiplex stream encrypting
H04N 21/8358 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
83Generation or processing of protective or descriptive data associated with content; Content structuring
835Generation of protective data, e.g. certificates
8358involving watermark
CPC
H04H 60/31
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
29Arrangements for monitoring broadcast services or broadcast-related services
31Arrangements for monitoring the use made of the broadcast services
H04H 60/56
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
56Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
H04H 60/66
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
61Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
66for using the result on distributors' side
H04N 21/2389
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
238Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
2389Multiplex stream processing, e.g. multiplex stream encrypting
H04N 21/442
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
H04N 21/8358
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
83Generation or processing of protective or descriptive data associated with content; Content structuring
835Generation of protective data, e.g. certificates
8358involving watermark
Applicants
  • THE NIELSEN COMPANY (US), LLC [US]/[US]
Inventors
  • FUHRER, Brian
  • KRAMER, Marie
Agents
  • JACKLIN, William, E.
Priority Data
62/771,94627.11.2018US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) FLEXIBLE COMMERCIAL MONITORING
(FR) SURVEILLANCE DE MESSAGE PUBLICITAIRE FLEXIBLE
Abstract
(EN)
Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to implement flexible commercial monitoring for television audience measurement are disclosed.. Example television audience measurement systems disclosed herein include a flexible commercial detector to detect whether a first watermark decoded from a television program broadcast signal is a bridge watermark that indicates a portion of the television broadcast signal including the bridge watermark is associated with a flexible commercial insertion event, the flexible commercial insertion event corresponding to insertion of a flexible commercial in the portion of the television broadcast signal. Disclosed example television audience measurement systems also include a commercial metric calculator to credit audience exposure associated with the portion of the television broadcast signal to a flexible commercial crediting metric in response to a determination that the first watermark is the bridge watermark.
(FR)
La présente invention concerne des procédés, un appareil, des systèmes et des articles de fabrication (par exemple, des supports de stockage physiques) pour mettre en œuvre une surveillance de message publicitaire flexible pour une mesure d'audience de télévision. Des exemples de systèmes de mesure d'audience de télévision selon l'invention comprennent un détecteur de message publicitaire flexible pour détecter si un premier filigrane décodé à partir d'un signal de diffusion de programme de télévision est un filigrane de pont qui indique qu'une partie du signal de diffusion de télévision comprenant le filigrane de pont est associée à un événement d'insertion de message publicitaire flexible, l'événement d'insertion de message publicitaire flexible correspondant à l'insertion d'un message publicitaire flexible dans la partie du signal de diffusion de télévision. Des exemples de systèmes de mesure d'audience de télévision comprennent également un calculateur de métrique de message publicitaire pour créditer une exposition d'audience associée à la partie du signal de diffusion de télévision à une métrique de crédit de message publicitaire flexible en réponse à la détermination du fait que le premier filigrane est le filigrane de pont.
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