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1. WO2020110377 - METHOD OF PROVIDING TELEVISION PROGRAM ADVERTISEMENT

Publication Number WO/2020/110377
Publication Date 04.06.2020
International Application No. PCT/JP2019/031655
International Filing Date 09.08.2019
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04H 60/06 2008.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
02Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linkage to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
06Arrangements for scheduling broadcast services or broadcast-related services
H04H 60/68 2008.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
68Systems specially adapted for using specific information, e.g. geographical or meteorological information
H04N 21/262 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission or generating play-lists
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04H 60/06
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
02Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
06Arrangements for scheduling broadcast services or broadcast-related services
H04H 60/68
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
60Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
68Systems specially adapted for using specific information, e.g. geographical or meteorological information
H04N 21/262
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
Applicants
  • 株式会社電通 DENTSU INC. [JP]/[JP]
Inventors
  • 岸本 渉 KISHIMOTO Wataru
Agents
  • 特許業務法人iPLAB Startups PATENT FIRM IPLAB STARTUPS
Priority Data
2018-22312929.11.2018JP
Publication Language Japanese (JA)
Filing Language Japanese (JA)
Designated States
Title
(EN) METHOD OF PROVIDING TELEVISION PROGRAM ADVERTISEMENT
(FR) PROCÉDÉ DE FOURNITURE DE PUBLICITÉ DE PROGRAMME TÉLÉVISÉ
(JA) テレビ番組用広告の提供方法
Abstract
(EN)
[Problem] The purpose of the present invention is to provide a method for improving advertisement effectiveness, particularly in television commercials. [Solution] According to an embodiment of the present invention, a method of providing television program advertisement comprises: determining an advertisement-related commercial product relating to an advertised commercial product; referencing supply prediction information pertaining to the advertisement-related commercial product; and, on the basis of the supply prediction information, determining a placement timing for the television program advertisement.
(FR)
La présente invention vise à proposer un procédé pour améliorer l'efficacité de publicités, en particulier dans des annonces publicitaires télévisées. À cet effet, conformément à un mode de réalisation, la présente invention concerne un procédé de fourniture de publicité de programme télévisé, qui consiste à : déterminer un produit commercial associé à une publicité en lien avec un produit commercial annoncé; référencer des informations de prédiction de fourniture concernant le produit commercial associé à une publicité; et, sur la base des informations de prédiction de fourniture, déterminer un instant de placement pour la publicité de programme télévisé.
(JA)
【課題】本発明は、特にテレビCMにおいて、広告効果をより向上させる方法を提供することを目的とする。 【解決手段】本発明の一の実施形態によれば、テレビ番組用広告の提供方法であって、 広告商品に関連する広告関連商品を決定し、当該広告関連商品の供給予測情報を参照し、当該供給予測情報を基に、テレビ番組広告の出稿時期を決定する。
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