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1. WO2020109228 - METHOD FOR OPERATING A DISPLAY SYSTEM HAVING A DISPLAY APPARATUS BY TAKING INTO CONSIDERATION A PROFILE OF INTERESTS OF A USER, AND DISPLAY SYSTEM

Publication Number WO/2020/109228
Publication Date 04.06.2020
International Application No. PCT/EP2019/082421
International Filing Date 25.11.2019
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G09F 21/04 2006.01
GPHYSICS
09EDUCATING; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
21Mobile visual advertising
04by land vehicles
CPC
G06Q 30/0255
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0255based on user history
G06Q 30/0261
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0261based on user location
G06Q 30/0265
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0265Vehicular advertisement
G06Q 30/0271
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
0271Personalized advertisement
G09F 21/048
GPHYSICS
09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
21Mobile visual advertising
04by land vehicles
048Advertisement panels on sides, front or back of vehicles
Applicants
  • AUDI AG [DE]/[DE]
Inventors
  • HÉLOT, Jacques
  • ENGELHARDT, Doreen
  • ELLERMANN, Lars
  • MICHAELIS, Sven
  • FUCHS, Franz
Priority Data
10 2018 220 691.030.11.2018DE
Publication Language German (DE)
Filing Language German (DE)
Designated States
Title
(DE) VERFAHREN ZUM BETREIBEN EINES ANZEIGESYSTEMS MIT EINER ANZEIGEVORRICHTUNG UNTER BERÜCKSICHTIGUNG EINES INTERESSENSPROFILS EINES BENUTZERS, SOWIE ANZEIGESYSTEM
(EN) METHOD FOR OPERATING A DISPLAY SYSTEM HAVING A DISPLAY APPARATUS BY TAKING INTO CONSIDERATION A PROFILE OF INTERESTS OF A USER, AND DISPLAY SYSTEM
(FR) PROCÉDÉ DE FONCTIONNEMENT D’UN SYSTÈME D’AFFICHAGE AVEC UN DISPOSITIF D’AFFICHAGE EN TENANT COMPTE D’UN PROFIL D’INTÉRÊT D’UN UTILISATEUR, AINSI QUE SYSTÈME D’AFFICHAGE
Abstract
(DE)
Die Erfindung betrifft ein Verfahren zum Betreiben eines Anzeigesystems (1) eines Kraftfahrzeugs (1), wobei das Anzeigesystem (1) eine Anzeigevorrichtung (2) aufweist, und die Anzeigevorrichtung (2) an einer Außenseite des Kraftfahrzeugs (3) und für einen kraftfahrzeugexternen Benutzer (7) betrachtbar angeordnet ist, wobei eine optische Information (6) auf der Anzeigevorrichtung (2) angezeigt wird, und durch Kommunikation mit einem mobilen Endgerät (5) mit der Anzeigevorrichtung (2) der Inhalt der optischen Information (6) mittels einer elektronischen Recheneinrichtung (4) der Anzeigevorrichtung bestimmt wird, wobei mittels des mobilen Endgeräts (5) auf Basis einer Benutzung des mobilen Endgeräts (5) ein den Benutzer (7) charakterisierendes Interessensprofil (8) erstellt wird und das Interessensprofil (8) an die elektronische Recheneinrichtung (4) übertragen wird und in Abhängigkeit des Interessensprofils (8) des Benutzers (7) die optische Information (6) für den Benutzer (7) bestimmt wird und auf der Anzeigevorrichtung (2) angezeigt wird. Ferner betrifft die Erfindung ein Anzeigesystem (1).
(EN)
The invention relates to a method for operating a display system (1) of a motor vehicle (3), wherein the display system (1) has a display apparatus (2), and the display apparatus (2) is arranged on an outer side of the motor vehicle (3) so as to be viewable by a user (7) who is outside the motor vehicle, wherein visual information (6) is displayed on the display apparatus (2), and communication with a mobile terminal (5) by means of the display apparatus (2) determines the content of the visual information (6) by means of an electronic computing device (4) of the display apparatus, wherein a profile of interests (8) characterizing the user (7) is created by means of the mobile terminal (5) on the basis of a use of the mobile terminal (5) and the profile of interests (8) is transmitted to the electronic computing device (4), and the profile of interests (8) of the user (7) is taken as a basis for determining the visual information (6) for the user (7) and displaying it on the display apparatus (2). Further, the invention relates to a display system (1).
(FR)
La présente invention concerne un procédé de fonctionnement d’un système d’affichage (1) d’un véhicule automobile (1). Le système d’affichage (1) comprend un dispositif d’affichage (2) qui est disposé sur un côté externe du véhicule automobile (3) et qui est visible par un utilisateur (7) externe au véhicule automobile. Une information optique (6) est affichée sur le dispositif d’affichage (2) et, par une communication au moyen d’un terminal mobile (5) avec le dispositif d’affichage (2), le contenu de l’information optique (6) est déterminé au moyen d’un système de calcul électronique (4) du dispositif d’affichage. Un profil d’intérêt (8) caractérisant l’utilisateur (7) est créé au moyen du terminal mobile (5) sur la base d’une utilisation du terminal mobile (5), le profil d’intérêt (8) est transmis au système de calcul électronique (4) et, en fonction du profil d’intérêt (8) de l’utilisateur (7), l’information optique (6) est déterminée pour l’utilisateur (7) et affichée sur le dispositif d’affichage (2). La présente invention concerne en outre un système d’affichage (1).
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