Processing

Please wait...

Settings

Settings

Goto Application

1. WO2020107761 - ADVERTISING COPY PROCESSING METHOD, APPARATUS AND DEVICE, AND COMPUTER-READABLE STORAGE MEDIUM

Publication Number WO/2020/107761
Publication Date 04.06.2020
International Application No. PCT/CN2019/080300
International Filing Date 29.03.2019
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06F 17/00 2019.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
CPC
G06F 40/289
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
40Handling natural language data
20Natural language analysis
279Recognition of textual entities
289Phrasal analysis, e.g. finite state techniques or chunking
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
Applicants
  • 深圳前海微众银行股份有限公司 WEBANK CO., LTD [CN]/[CN]
Inventors
  • 刘博 LIU, Bo
  • 郑文琛 ZHENG, Wenchen
  • 杨强 YANG, Qiang
Agents
  • 深圳市世纪恒程知识产权代理事务所 CENFO INTELLECTUAL PROPERTY AGENCY
Priority Data
201811440929.028.11.2018CN
Publication Language Chinese (ZH)
Filing Language Chinese (ZH)
Designated States
Title
(EN) ADVERTISING COPY PROCESSING METHOD, APPARATUS AND DEVICE, AND COMPUTER-READABLE STORAGE MEDIUM
(FR) PROCÉDÉ, APPAREIL ET DISPOSITIF DE TRAITEMENT DE COPIE DE PUBLICITÉ ET SUPPORT D'INFORMATIONS LISIBLE PAR ORDINATEUR
(ZH) 广告文案处理方法、装置、设备及计算机可读存储介质
Abstract
(EN)
Disclosed are an advertising copy processing method, apparatus and device, and a computer-readable storage medium. The advertising copy processing method comprises: acquiring a source-style advertising copy (S10); based on multiple pre-set transformation models of different styles, performing style transformation on the source-style advertising copy to generate multiple corresponding standby advertising copies of different styles (S20); and using a pre-set click rate prediction model to sort and display the multiple generated standby advertising copies of different styles (S30). By means of the advertising copy processing method, a click rate of a created advertising copy is improved.
(FR)
L'invention concerne un procédé, un appareil et un dispositif de traitement de copie de publicité, et un support d'informations lisible par ordinateur. Le procédé de traitement de copie de publicité consiste : à acquérir une copie de publicité de style source (S10) ; en se fondant sur de multiples modèles de transformation prédéfinis de styles différents, à réaliser une transformation de style sur la copie de publicité de style source pour générer de multiples copies de publicité en attente correspondantes de styles différents (S20) ; et à utiliser un modèle de prédiction de taux de clics prédéfini pour trier et afficher les multiples copies de publicité en attente générées de styles différents (S30). Au moyen du procédé de traitement de copie de publicité, un taux de clic d'une copie de publicité créée est amélioré.
(ZH)
一种广告文案处理方法、装置、设备及计算机可读存储介质,该广告文案处理方法包括:获取源风格广告文案(S10);基于预设的多种不同风格的变换模型,将所述源风格广告文案进行风格变换,生成对应的多种不同风格的备用广告文案(S20);采用预设的点击率预估模型,对生成的多种不同风格的备用广告文案进行排序展示(S30)。上述广告文案处理方法提高创作的广告文案的点击率。
Also published as
Latest bibliographic data on file with the International Bureau