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1. WO2020096108 - EXPOSITION PROMOTION SYSTEM

Publication Number WO/2020/096108
Publication Date 14.05.2020
International Application No. PCT/KR2018/013881
International Filing Date 20.11.2018
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 50/10 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
10Services
Applicants
  • 김현화 KIM, Hyeon Hwa [KR]/[KR]
Inventors
  • 김현화 KIM, Hyeon Hwa
Agents
  • 박상완 PARK, Sang Wan
  • 남준욱 NAM, Jun Wook
  • 주한중 JU, Han Jung
  • 정동균 JUNG, Dong Kyun
Priority Data
10-2018-013511406.11.2018KR
Publication Language Korean (KO)
Filing Language Korean (KO)
Designated States
Title
(EN) EXPOSITION PROMOTION SYSTEM
(FR) SYSTÈME DE PROMOTION D'EXPOSITION
(KO) 박람회 홍보 시스템
Abstract
(EN)
The present invention relates to an exposition promotion system and, more specifically, to an exposition promotion system for providing exposition information and exposition benefit information to an e-mail recipient, and extracting suitable exposition and exposition benefit information through behavior analysis of the e-mail recipient and utilizing same in exposition promotion. An exposition promotion system according to one embodiment of the present invention comprises: a storage unit including e-mail recipient information, exposition information and exposition benefit information; a control unit using the e-mail recipient information so as to select a first exposition preferred by the e-mail recipient, and creating mail including the selected first exposition information and exposition benefit information related to the first exposition information; and a communication unit for sending the created mail to the e-mail recipient, and receiving weblog information of the sent mail, wherein the control unit updates the e-mail recipient information through weblog analysis, and utilizes the updated e-mail recipient information so as to create mail including second exposition information and exposition benefit information related to the second exposition information.
(FR)
La présente invention concerne un système de promotion d'exposition et, plus spécifiquement, un système de promotion d'exposition pour fournir des informations d'exposition et des informations d'avantage d'exposition à un destinataire de courrier électronique, et extraire des informations d'exposition et d'avantage d'exposition appropriées par l'intermédiaire d'une analyse de comportement du destinataire de courrier électronique et utiliser celles-ci dans une promotion d'exposition. Un système de promotion d'exposition selon un mode de réalisation de la présente invention comprend : une unité de stockage comprenant des informations de destinataire de courrier électronique, des informations d'exposition et des informations d'avantage d'exposition ; une unité de commande utilisant les informations de destinataire de courrier électronique de façon à sélectionner une première exposition préférée par le destinataire de courrier électronique, et créant un courrier comprenant les informations de première exposition sélectionnée et des informations d'avantage d'exposition associées aux informations de première exposition ; et une unité de communication pour envoyer le courrier créé au destinataire de courrier électronique, et recevoir des informations de blogue du courrier envoyé, l'unité de commande mettant à jour les informations de destinataire de courrier électronique par l'intermédiaire d'une analyse de blogue, et utilisant les informations de destinataire de courrier électronique mises à jour de façon à créer un courrier comprenant des informations de seconde exposition et des informations d'avantage d'exposition associées aux informations de seconde exposition.
(KO)
본 발명은 박람회 홍보 시스템에 관한 것으로, 보다 상세하게는 이메일 수신자에게 박람회 정보와 박람회 혜택 정보를 제공하고 이메일 수신자의 행동 분석을 통해서 적합한 박람회와 박람회 혜택 정보를 추출하여 박람회 홍보에 활용하는 박람회 홍보 시스템에 관한 것이다. 본 발명의 일 실시 예에 따른 박람회 홍보 시스템은 이메일 수신자 정보, 박람회 정보 및 박람회 혜택 정보를 포함하는 저장부; 상기 이메일 수신자 정보를 이용하여 이메일 수신자가 선호하는 제1박람회를 선정하고, 선정된 제1박람회 정보와 제1 박람회 정보와 관련된 박람회 혜택 정보를 포함하는 메일을 제작하는 제어부; 제작된 메일을 상기 이메일 수신자에게 발송하고, 발송된 메일의 웹로그 정보를 수신하는 통신부를 포함하고, 상기 제어부는 상기 웹로그 분석을 통해 이메일 수신자 정보를 업데이트하고, 업데이트된 이메일 수신자 정보를 활용하여 제2박람회 정보와 제2박람회 정보와 관련된 박람회 혜택 정보를 포함하는 메일을 제작하는 것을 특징으로 한다.
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