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1. WO2020091998 - PERSONALIZATION OF MESSAGES BY ASSESSING THE EFFECTIVENESS OF MESSAGES BASED ON MESSAGE OUTCOMES

Publication Number WO/2020/091998
Publication Date 07.05.2020
International Application No. PCT/US2019/056415
International Filing Date 16.10.2019
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
G06Q 30/0246
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
0246Traffic
G06Q 30/0264
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0264based upon schedule
G06Q 30/0271
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
0271Personalized advertisement
H04L 51/02
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
51Arrangements for user-to-user messaging in packet-switching networks, e.g. e-mail or instant messages
02with automatic reactions or user delegation, e.g. automatic replies or chatbot
Applicants
  • MICROSOFT TECHNOLOGY LICENSING, LLC [US]/[US]
Inventors
  • SISSON, Claire H.
  • MARTINEZ DIAZ, Diego F.
  • CHILAKAMARRI, Venkat Pradeep
  • KULKARNI, Meera A.
  • KRISHNA, FNU Om
  • DOWLURU, Kiran Kumar
  • RUEKER, Philip
  • RISCUTIA, Vlad
  • KASINA, Harish
  • VENKATESH, Bharath
Agents
  • MINHAS, Sandip S.
  • ADJEMIAN, Monica
  • BARKER, Doug
  • CHATTERJEE, Aaron C.
  • CHEN, Wei-Chen Nicholas
  • CHOI, Daniel
  • CHURNA, Timothy
  • DINH, Phong
  • EVANS, Patrick
  • GABRYJELSKI, Henry
  • GOLDSMITH, Micah P.
  • GUPTA, Anand
  • HINOJOSA-SMITH, Brianna L.
  • HWANG, William C.
  • JARDINE, John S.
  • LEE, Sunah
  • LEMMON, Marcus
  • MARQUIS, Thomas
  • MEYERS, Jessica
  • ROPER, Brandon
  • SPELLMAN, Steven
  • SULLIVAN, Kevin
  • SWAIN, Cassandra T.
  • TABOR, Ben
  • WALKER, Matt
  • WIGHT, Stephen A.
  • WISDOM, Gregg
  • WONG, Ellen
  • WONG, Thomas S.
  • ZHANG, Hannah
  • TRAN, Kimberly
Priority Data
16/257,72725.01.2019US
62/752,98330.10.2018US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) PERSONALIZATION OF MESSAGES BY ASSESSING THE EFFECTIVENESS OF MESSAGES BASED ON MESSAGE OUTCOMES
(FR) PERSONNALISATION DE MESSAGES PAR ÉVALUATION DE L'EFFICACITÉ DE MESSAGES SUR LA BASE DE RÉSULTATS DE MESSAGE
Abstract
(EN)
Data is stored that defines a user lifecycle phase and a desired outcome for the user lifecycle phase. Metrics are computed for evaluating the individual effectiveness of each of the messages in a set of messages. Personalization rules can be generated for a particular user that are based on the computed metrics and attributes associated with the particular user. The personalization rules are rules for selecting messages from the set of messages for presentation to the particular user. The personalization rules can be provided to a computing device associated with the particular user. The computing device can utilize the personalization rules to select a message from the set of messages and present the selected message to the user.
(FR)
Des données sont stockées qui définissent une phase de cycle de vie d'utilisateur et un résultat souhaité pour la phase de cycle de vie utilisateur. Des métriques sont calculées pour évaluer l'efficacité individuelle de chacun des messages dans un ensemble de messages. Des règles de personnalisation peuvent être générées pour un utilisateur particulier qui sont basées sur les métriques et les métriques calculées associées à l'utilisateur particulier. Les règles de personnalisation sont des règles pour sélectionner des messages à partir de l'ensemble de messages pour une présentation à l'utilisateur particulier. Les règles de personnalisation peuvent être fournies à un dispositif informatique associé à l'utilisateur particulier. Le dispositif informatique peut utiliser les règles de personnalisation pour sélectionner un message à partir de l'ensemble de messages et présenter le message sélectionné à l'utilisateur.
Also published as
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