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1. WO2020091095 - METHOD AND DEVICE FOR PROVIDING ADVERTISEMENT TRAFFIC TRANSACTION SERVICE

Publication Number WO/2020/091095
Publication Date 07.05.2020
International Application No. PCT/KR2018/012983
International Filing Date 30.10.2018
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • 주식회사 애드오피 ADOP INC. [KR]/[KR]
Inventors
  • 이원섭 LEE, Won Sup
Agents
  • 옥세열 OAK, Sae Yeol
Priority Data
10-2018-013047230.10.2018KR
Publication Language Korean (KO)
Filing Language Korean (KO)
Designated States
Title
(EN) METHOD AND DEVICE FOR PROVIDING ADVERTISEMENT TRAFFIC TRANSACTION SERVICE
(FR) PROCÉDÉ ET DISPOSITIF DE FOURNITURE DE SERVICE DE TRANSACTION PAR PUBLICITÉ
(KO) 광고 트래픽 거래 서비스 제공 방법 및 그 장치
Abstract
(EN)
A method for providing an advertisement transaction service, according to an embodiment of the present invention, comprises the steps of: obtaining inventory information corresponding to advertising media to which an advertisement is to be provided; processing transaction conditional trading corresponding to advertising exposure traffic for each piece of inventory information; generating transaction conclusion information corresponding to the advertising exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction conclusion information; and controlling advertisement transmission for each piece of inventory information according to the transaction conclusion information.
(FR)
Un procédé pour fournir un service de transaction par publicité, selon un mode de réalisation de la présente invention, comprend les étapes consistant : à obtenir des informations d'inventaire correspondant à des supports publicitaires auxquels une publicité doit être fournie ; à traiter un échange conditionnel de transaction correspondant au trafic d'exposition publicitaire pour chaque élément d'informations d'inventaire ; à générer des informations de conclusion de transaction correspondant au trafic de visibilité publicitaire selon la transaction conditionnelle de transaction, et à fournir un service de gestion de valeur correspondant aux informations de conclusion de transaction ; et à commander la transmission de publicité pour chaque élément d'informations d'inventaire selon les informations de conclusion de transaction.
(KO)
본 발명의 실시 예에 따른 광고 거래 서비스 제공 방법은, 광고가 제공될 광고 매체에 대응하는 인벤토리 정보를 획득하는 단계; 상기 인벤토리 정보별 광고 노출 트래픽에 대응하는 거래 조건부 트레이딩을 처리하는 단계; 상기 거래 조건부 트레이딩에 따라, 상기 광고 노출 트래픽에 대응하는 거래 체결 정보를 생성하고, 상기 거래 체결 정보에 대응하는 가치 관리 서비스를 제공하는 단계; 및 상기 거래 체결 정보에 따라, 상기 인벤토리 정보별 광고 송출을 제어하는 단계를 포함한다.
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