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1. (WO2019067257) DIRECTED TRAJECTORIES THROUGH COMMUNICATION DECISION TREE USING ITERATIVE ARTIFICIAL INTELLIGENCE
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Pub. No.: WO/2019/067257 International Application No.: PCT/US2018/051421
Publication Date: 04.04.2019 International Filing Date: 18.09.2018
IPC:
G06N 20/00 (2019.01) ,G06Q 30/02 (2012.01)
[IPC code unknown for G06N 20]
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
ORACLE INTERNATIONAL CORPORATION [US/US]; 500 Oracle Parkway M/S 5OP7 Redwood Shores, California 94065, US
Inventors:
ROBERTS, Tara U.; US
PEARMAIN, Michael; GB
STANESBY, Jonathan; GB
YORDY, Kevin; US
SUTTHAKORN, Karen; GB
Agent:
GAUDRY, Katherine; US
HAYIM, Samuel; US
SHAFFER, William; US
KOTWAL, Sujit; US
AUSTIN, Shelton W.; US
MATHISON, Mark; US
BENNETT, Jesse S.; US
BERGSTROM, James T.; US
SWEHLA, Aaron; US
KUSHA, Babak; US
DORAN-CIVAN, Neslihan I.; US
BRISNEHAN, Brian; US
FU, Zhenhai; US
ROTHWELL, Rodney; US
SHEN, Fei; US
BRADFORD, Sara; US
UY, Ruthleen; US
FRANKLIN, Thomas; US
VADERA, Sameer; US
WANG, Xiaoyu; US
DRIES, Daniel; US
CHOY, Ming; US
LEI, Ji; US
PLATI, Francis; US
DEW, Stephen; US
TANG, Johnny; US
OLION, Brian; US
FELDMAN, Baruch; US
KANZAKI, Kim; US
MCGUIRE, JR., John; US
CHENG, Charles; US
GELBLUM, Michael; US
SUTTON, Eric; US
NICHOLES, Christian A.; US
WEBER, Eric; US
HUTCHINS, Eric; US
Priority Data:
16/007,67713.06.2018US
62/566,02629.09.2017US
Title (EN) DIRECTED TRAJECTORIES THROUGH COMMUNICATION DECISION TREE USING ITERATIVE ARTIFICIAL INTELLIGENCE
(FR) TRAJECTOIRES DIRIGÉES PAR L'INTERMÉDIAIRE D'UN ARBRE DE DÉCISION DE COMMUNICATION À L'AIDE D'UNE INTELLIGENCE ARTIFICIELLE ITÉRATIVE
Abstract:
(EN) Embodiments are directed at the use of a communication decision tree configured to dynamically define individual trajectories through the communication decision tree using a machine-learning technique to indicate a series of communication specifications, wherein learned data is generated by processing user data using a machine-learning technique. Content is transmitted to a user device in accordance with communication specifications identified based on the learned data and user attributes. At the same time, an interface is provided comprising a canvas on which the decision tree can be defined.
(FR) Des modes de réalisation concernent l'utilisation d'un arbre de décision de communication configuré afin de définir dynamiquement des trajectoires individuelles par l'intermédiaire de l'arbre de décision de communication à l'aide d'une technique d'apprentissage automatique afin d'indiquer une série de spécifications de communication, des données apprises étant générées par traitement de données d'utilisateur à l'aide d'une technique d'apprentissage automatique. Un contenu est transmis à un dispositif utilisateur conformément aux spécifications de communication identifiées sur la base des données apprises et des attributs d'utilisateur. En même temps, l'invention concerne une interface comprenant un canevas sur lequel l'arbre de décision peut être défini.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)