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1. (WO2019061997) METHOD FOR ENRICHING WECHAT CUSTOMER TAGS, ELECTRONIC DEVICE AND STORAGE MEDIUM
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Pub. No.: WO/2019/061997 International Application No.: PCT/CN2018/076441
Publication Date: 04.04.2019 International Filing Date: 12.02.2018
IPC:
G06Q 30/00 (2012.01) ,G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
平安科技(深圳)有限公司 PING AN TECHNOLOGY(SHENZHEN)CO., LTD. [CN/CN]; 中国广东省深圳市 福田区八卦岭工业区平安大厦六楼 6F, Ping An Building, No.3 Bagua Road Bagualing, Futian District Shenzhen, Guangdong 518000, CN
Inventors:
刘开华 LIU, Kaihua; CN
郑志华 ZHENG, Zhihua; CN
Agent:
北京英特普罗知识产权代理有限公司 INTELLECPRO CHINA LIMITED; 中国北京市 西城区车公庄大街9号五栋大楼C座11层专利信息部,李莎莎 LI Shasha, Patent Information Division 11/F, Tower C, Five Buildings, 9 Chegongzhuang Dajie, Xicheng District Beijing 100044, CN
Priority Data:
201710915978.428.09.2017CN
Title (EN) METHOD FOR ENRICHING WECHAT CUSTOMER TAGS, ELECTRONIC DEVICE AND STORAGE MEDIUM
(FR) PROCÉDÉ D'ENRICHISSEMENT D'ÉTIQUETTES DE CLIENTS WECHAT, DISPOSITIF ÉLECTRONIQUE ET SUPPORT DE STOCKAGE
(ZH) 丰富微信客户标签的方法、电子装置及存储介质
Abstract:
(EN) The present application relates to the field of database processing, and disclosed thereby are a method for enriching WeChat customer tags. The method for enriching WeChat customer tags comprises the following steps: S1, acquiring customer information; S2, establishing a WeChat customer database: docking to a WeChat interface by means of a communication platform, acquiring customer information saved to a WeChat terminal, and then transferring the customer information into the WeChat customer database; and S3, enriching the tags associated with a customer ID: by means of comparing the WeChat customer database to the existing customer database of an enterprise, using the customer tags in the existing customer database of the enterprise to supplement the tags of the same customers in the WeChat customer database. According to the present application, customer information is acquired by means of a WeChat public account of an enterprise, and the WeChat customer tags are enriched by means of the existing customer database of the enterprise, which lays a foundation for relatively more accurate differentiated marketing in WeChat for marketing staff.
(FR) L'invention a trait au domaine du traitement de base de données et concerne un procédé d'enrichissement d'étiquettes de clients WeChat. Le procédé d'enrichissement d'étiquettes de clients WeChat comprend les étapes suivantes : S1, Acquérir des informations de clients; S2, établir une base de données de clients WeChat : se connecter à une interface WeChat au moyen d'une plate-forme de communication, acquérir des informations de clients sauvegardées dans un terminal WeChat, puis transférer les informations de clients dans la base de données de clients WeChat; et S3, enrichir les étiquettes associées à un identifiant de client : au moyen de la comparaison de la base de données de clients WeChat à la base de données de clients existante d'une entreprise, utiliser les étiquettes de clients dans la base de données de clients existante de l'entreprise pour compléter les étiquettes des mêmes clients dans la base de données de clients WeChat. Selon la présente invention, des informations de clients sont acquises au moyen d'un compte public WeChat d'une entreprise, et les étiquettes de clients WeChat sont enrichies au moyen de la base de données de clients existante de l'entreprise, qui pose une base pour une commercialisation différenciée relativement plus précise dans WeChat pour le personnel de commercialisation.
(ZH) 本申请公开了一种丰富微信客户标签的方法,属于数据库的处理领域。一种丰富微信客户标签的方法,包括以下步骤:S1、获取客户信息;S2、建立微信客户数据库:通过通讯平台对接微信接口,获取微信端保存的客户信息并转存至微信客户数据库;S3、丰富客户ID上所关联的标签:通过将微信客户数据库和企业已有客户数据库的比对,用企业已有客户数据库中的客户标签补充微信客户数据库中相同客户的标签。本申请通过企业微信公众号获取客户信息,并通过企业已有客户数据库对微信客户进行丰富,为营销人员进行更为精准的微信差异化营销推送打下基础。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)