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1. (WO2019061611) MARKETING CAMPAIGN MANAGEMENT METHOD, APPARATUS, DEVICE, AND COMPUTER STORAGE MEDIUM
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Pub. No.: WO/2019/061611 International Application No.: PCT/CN2017/107400
Publication Date: 04.04.2019 International Filing Date: 24.10.2017
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
平安科技(深圳)有限公司 PING AN TECHNOLOGY (SHENZHEN) CO., LTD. [CN/CN]; 中国广东省深圳市 福田区八卦岭八卦三路平安大厦 Ping An Building, No. 3 Bagua Road, Bagualing, Futian District Shenzhen, Guangdong 518000, CN
Inventors:
刘开华 LIU, Kaihua; CN
Agent:
深圳市世纪恒程知识产权代理事务所 CENFO INTELLECTUAL PROPERTY AGENCY; 中国广东省深圳市南山区粤海街道高新技术产业园北区松坪山路3号奥特讯电力大厦201 201, Auto Electric Power Building, North Zone, High-Tech Industrial Park No.3 Songping Mountain Road, Yuehai Street, Nanshan District Shenzhen, Guangdong 518057, CN
Priority Data:
201710929164.630.09.2017CN
Title (EN) MARKETING CAMPAIGN MANAGEMENT METHOD, APPARATUS, DEVICE, AND COMPUTER STORAGE MEDIUM
(FR) PROCÉDÉ, APPAREIL, DISPOSITIF ET SUPPORT DE STOCKAGE INFORMATIQUE DE GESTION DE CAMPAGNE DE COMMERCIALISATION
(ZH) 营销活动的管理方法、装置、设备及计算机存储介质
Abstract:
(EN) Disclosed in the present application is a marketing campaign management method, comprising the following steps: when detecting a marketing campaign configuration request, displaying a marketing campaign configuration interface for a campaign planner to input marketing campaign information; on the basis of the marketing campaign information inputted by the campaign planner, configuring a marketing campaign plan; advertising the marketing campaign plan in a marketing pool and determining the revenue of each marketing channel in the marketing pool in order to evaluate the input-output ratio of each marketing channel; and, on the basis of the input-output ratio, determining a target marketing channel and executing the marketing campaign plan on the target marketing channel. Also disclosed in the present application are a marketing campaign management apparatus, device, and computer storage medium. The present application increases the rationality of formulating a marketing campaign plan and selects a suitable marketing channel for a configured marketing campaign plan, in order to maximise the revenue of the marketing campaign.
(FR) La présente invention concerne un procédé de gestion de campagne de commercialisation, comprenant les étapes suivantes : lors de la détection d'une requête de configuration de campagne de commercialisation, afficher une interface de configuration de campagne de commercialisation pour un planificateur de campagne afin d'entrer des informations de campagne de commercialisation ; sur la base des informations de campagne de commercialisation entrées par le planificateur de campagne, configurer un plan de campagne de commercialisation ; promouvoir le plan de campagne de commercialisation dans un groupe de commercialisation et déterminer les recettes de chaque canal de commercialisation dans le groupe de commercialisation afin d'évaluer le rapport d'entrée/sortie de chaque canal de commercialisation ; et, sur la base du rapport d'entrée-sortie, déterminer un canal de commercialisation cible et exécuter le plan de campagne de commercialisation sur le canal de commercialisation cible. La présente invention concerne également un appareil, un dispositif et un support de stockage informatique de gestion de campagne de commercialisation. La présente invention augmente la rationalité de formulation d'un plan de campagne de commercialisation et sélectionne un canal de commercialisation approprié pour un plan de campagne de commercialisation configuré, de façon à rendre maximales les recettes de la campagne de commercialisation.
(ZH) 本申请公开了一种营销活动的管理方法,包括以下步骤:当检测到营销活动配置请求时,显示营销活动的配置界面,以供活动策划者输入营销活动信息;基于活动策划者输入的营销活动信息,配置形成营销活动方案;将营销活动方案在营销池进行广告,确定营销池中各营销渠道的收益,以评估各营销渠道的投入产出比;根据所述投入产出比,确定目标营销渠道,以在目标营销渠道上执行营销活动方案。本申请还公开了一种营销活动的管理装置、设备及计算机存储介质。本申请提高营销活动方案制定的合理性,以此同时为配置的营销活动方案选择合适的营销渠道,以达到营销活动收益最大化。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)