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1. WO2019041762 - ADVERTISEMENT DELIVERY METHOD, DEVICE AND APPARATUS, AND STORAGE MEDIUM

Publication Number WO/2019/041762
Publication Date 07.03.2019
International Application No. PCT/CN2018/076626
International Filing Date 13.02.2018
IPC
H04N 21/25 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
CPC
G06Q 30/0271
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
0271Personalized advertisement
H04N 21/251
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
251Learning process for intelligent management, e.g. learning user preferences for recommending movies
H04N 21/25891
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
25866Management of end-user data
25891being end-user preferences
H04N 21/44218
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
44213Monitoring of end-user related data
44218Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
H04N 21/4532
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
4508Management of client data or end-user data
4532involving end-user characteristics, e.g. viewer profile, preferences
H04N 21/4586
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; ; time-related management operations
4586Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
Applicants
  • 深圳创维-RGB电子有限公司 SHENZHEN SKYWORTH-RGB ELECTRONIC CO., LTD. [CN]/[CN]
Inventors
  • 刘乾 LIU, Qian
  • 孙虹 SUN, Hong
  • 吴尧尧 WU, Yaoyao
Agents
  • 北京品源专利代理有限公司 BEYOND ATTORNEYS AT LAW
Priority Data
201710770484.131.08.2017CN
Publication Language Chinese (ZH)
Filing Language Chinese (ZH)
Designated States
Title
(EN) ADVERTISEMENT DELIVERY METHOD, DEVICE AND APPARATUS, AND STORAGE MEDIUM
(FR) APPAREIL, DISPOSITIF ET PROCÉDÉ DE DISTRIBUTION DE PUBLICITÉS ET SUPPORT D'INFORMATIONS
(ZH) 广告投放方法、装置、设备及存储介质
Abstract
(EN)
Disclosed are an advertisement delivery method, device and apparatus, and a storage medium. The advertisement delivery method comprises: acquiring a facial feature of a person facing an advertisement machine; determining, according to the facial feature of the person, a weight of a point of interest associated with a current advertisement material; updating, according to the weight of the point of interest associated with the current advertisement material, a delivery sequence of advertisement materials to be played in a playlist; and playing the advertisement materials according to the delivery sequence. The advertisement delivery method and device of the present disclosure can quickly and accurately identify a point of interest of a person, thereby achieving precise advertisement delivery.
(FR)
L'invention concerne un appareil, un dispositif et un procédé de distribution de publicités et un support d'informations. Le procédé de distribution de publicités consiste : à acquérir une caractéristique faciale d'une personne faisant face à une machine de publicité ; à déterminer, en fonction de la caractéristique faciale de la personne, le poids d'un point d'intérêt associé à un support publicitaire actuel ; à mettre à jour, en fonction du poids du point d'intérêt associé au support publicitaire actuel, une séquence de distribution de supports publicitaires à lire dans une liste de lecture ; et à lire les supports publicitaires selon la séquence de distribution. Le procédé et le dispositif de distribution de publicité selon la présente invention permettent d'identifier rapidement et avec précision un point d'intérêt d'une personne, ce qui permet d'obtenir une distribution précise de publicités.
(ZH)
本公开公开了一种广告投放方法、装置、设备及存储介质。其中,广告投放方法,包括:获取广告机对应的观众人脸特征;根据所述观众人脸特征确定当前广告素材的兴趣点权值;根据所述当前广告素材的兴趣点权值更新待播列表中的广告素材的投放顺序;根据所述投放顺序播放广告素材。本公开的广告投放方法和装置能快速准确地抓住观众的兴趣点,达到了精准投放广告的技术效果。
Also published as
Latest bibliographic data on file with the International Bureau