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1. (WO2019028413) SYSTEMS, METHODS AND PROGRAMMED PRODUCTS FOR DYNAMICALLY TRACKING DELIVERY AND PERFORMANCE OF DIGITAL ADVERTISEMENTS IN ELECTRONIC DIGITAL DISPLAYS
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Pub. No.: WO/2019/028413 International Application No.: PCT/US2018/045251
Publication Date: 07.02.2019 International Filing Date: 03.08.2018
IPC:
G06Q 30/00 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants:
INTERSECTION PARENT, INC. [US/US]; 10 Hudson Yards 26th Floor New York, NY 10001, US
Inventors:
BUCHALTER, Yehuda, Ari; US
SHARMA, Kshitij; US
SHAO, Jason; US
MASLYN, William, T.; US
SHRIRAM, Nitin; US
Agent:
HALPERN, Benjamin, M.; Amster, Rothstein & Ebenstein LLP 90 Park Avenue New York, NY 10016, US
Priority Data:
16/054,51603.08.2018US
62/541,31304.08.2017US
Title (EN) SYSTEMS, METHODS AND PROGRAMMED PRODUCTS FOR DYNAMICALLY TRACKING DELIVERY AND PERFORMANCE OF DIGITAL ADVERTISEMENTS IN ELECTRONIC DIGITAL DISPLAYS
(FR) SYSTÈMES, PROCÉDÉS ET PRODUITS PROGRAMMÉS PERMETTANT DE SUIVRE DE MANIÈRE DYNAMIQUE UNE DISTRIBUTION ET DES PERFORMANCES DE PUBLICITÉS NUMÉRIQUES DANS DES AFFICHAGES NUMÉRIQUES ÉLECTRONIQUES
Abstract:
(EN) Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.
(FR) La présente invention concerne des systèmes et des procédés permettant de suivre de manière dynamique une distribution et des performances d'une publicité numérique placée sur des dispositifs non personnels dans des emplacements physiques et d'intégrer, d'afficher et de rapporter des impressions et des événements dans des systèmes de publicité numérique.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)