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1. (WO2019027704) METHOD AND SYSTEM FOR SEGMENTATION AS A SERVICE
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Pub. No.: WO/2019/027704 International Application No.: PCT/US2018/043195
Publication Date: 07.02.2019 International Filing Date: 20.07.2018
IPC:
H04L 29/08 (2006.01) ,G06F 17/30 (2006.01) ,G06Q 30/02 (2012.01)
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
L
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29
Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02
Communication control; Communication processing
06
characterised by a protocol
08
Transmission control procedure, e.g. data link level control procedure
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
FANPLAYR INC. [US/US]; 830 Menlo Avenue Suite 201 Menlo Park, California 94025, US
Inventors:
SUNKARA, Rajiv; US
YENCKEN, Simon; US
ADELMAN, Derek; US
Agent:
BEFFEL, Ernest J. Jr.; US
HAYNES, Mark A.; US
WOLFELD, Warren S.; US
DURDIK, Paul A.; US
DUNLAP, Andrew L.; US
WU, Yiding; US
Priority Data:
16/020,73027.06.2018US
62/539,46031.07.2017US
Title (EN) METHOD AND SYSTEM FOR SEGMENTATION AS A SERVICE
(FR) PROCÉDÉ ET SYSTÈME DE SEGMENTATION EN TANT QUE SERVICE
Abstract:
(EN) The technology disclosed relates to delivery of Segmentation as a Service™ (SegAAS) instrumentation code and segment processing code to run on a user's machine and generate data that tracks their session on a website, receiving and processing data from the user session and invoking callback function code, configured to run on the user's machine, that performs actions specified by the website's operator, as triggered by delivery of segment codes. Included is receiving readings from the user session, analyzing the data to track progress of the session, and generating segment codes that characterize results of the analysis in an actionable way specified by rules provided by the website operator. Further included are repeatedly causing delivery of updated lists of the segment codes based on the analyzing of the progress and timing delivery of unsolicited actions directed to retaining the visitor and extending the user session with the website.
(FR) L'invention concerne la fourniture de segmentation en tant que code d'instrumentation de service ™ (SegAAS) et d'un code de traitement de segment à exécuter sur la machine d'un utilisateur et à générer des données qui suivent sa session sur un site Web, reçoivent et traitent des données de la session d'utilisateur et invoquent un code de fonction de rappel, conçu pour être exécuté sur la machine de l'utilisateur, qui effectue des actions spécifiées par l'opérateur du site web, comme déclenchées par la fourniture de codes de segment. L'invention consiste à recevoir des lectures à partir de la session d'utilisateur, à analyser les données pour suivre la progression de la session, et à générer des codes de segment qui caractérisent les résultats de l'analyse de manière exploitable spécifiée par des règles fournies par l'opérateur de site web. En outre, l'invention consiste à fournir de manière répétée des listes mises à jour des codes de segment sur la base de l'analyse de la progression et de la fourniture de synchronisation d'actions non sollicitées visant à retenir le visiteur et à étendre la session d'utilisateur avec le site web.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)