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1. (WO2019026361) INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM
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Pub. No.: WO/2019/026361 International Application No.: PCT/JP2018/016992
Publication Date: 07.02.2019 International Filing Date: 26.04.2018
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
ソニー株式会社 SONY CORPORATION [JP/JP]; 東京都港区港南1丁目7番1号 1-7-1, Konan, Minato-ku, Tokyo 1080075, JP
Inventors:
小川 浩明 OGAWA, Hiroaki; JP
西川 加奈 NISHIKAWA, Kana; JP
大村 淳己 OHMURA, Junki; JP
東山 恵祐 TOUYAMA, Keisuke; JP
鶴田 泰士 TSURUTA, Yasushi; JP
栗屋 志伸 KURIYA, Shinobu; JP
Agent:
亀谷 美明 KAMEYA, Yoshiaki; JP
金本 哲男 KANEMOTO, Tetsuo; JP
萩原 康司 HAGIWARA, Yasushi; JP
松本 一騎 MATSUMOTO, Kazunori; JP
Priority Data:
2017-14888001.08.2017JP
Title (EN) INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM
(FR) DISPOSITIF DE TRAITEMENT D'INFORMATIONS, PROCÉDÉ DE TRAITEMENT D'INFORMATIONS ET PROGRAMME
(JA) 情報処理装置、情報処理方法、およびプログラム
Abstract:
(EN) [Problem] To propose an information processing device, an information processing method, and a program capable of controlling the output of advertising messages so as to be adaptive to virtual use of one or more items of merchandise by a virtual agent. [Solution] Provided is an information processing device comprising: an information acquisition unit for acquiring advertising information selected on the basis of information relating to virtual use of one or more items of merchandise by a virtual agent; and an output control unit for controlling the output of an advertising message including the information relating to the virtual use by the virtual agent of the item of merchandise associated with the advertising information, said virtual use being determined on the basis of an attribute of the advertising information and a character configuration of the virtual agent.
(FR) L’objectif de l’invention est de fournir un dispositif de traitement d'informations, un procédé de traitement d'informations ainsi qu'un programme capable de commander la génération de messages publicitaires de façon à pouvoir s’adapter à l'utilisation virtuelle d'un ou de plusieurs articles de marchandise par un agent virtuel. À cet effet, l'invention concerne un dispositif de traitement d'informations comprenant : une unité d'acquisition d'informations permettant d’acquérir des informations publicitaires sélectionnées d’après des informations relatives à l'utilisation virtuelle d'un ou de plusieurs articles de marchandise par un agent virtuel ; et une unité de commande de génération permettant de commander la génération d'un message publicitaire comprenant les informations relatives à l'utilisation virtuelle par l'agent virtuel de l'article de marchandise associé aux informations publicitaires, ladite utilisation virtuelle étant déterminée d’après un attribut des informations publicitaires et une configuration de caractères de l'agent virtuel.
(JA) 【課題】仮想エージェントの一以上の商品の仮想的な利用に適応的に広告メッセージの出力を制御することが可能な、情報処理装置、情報処理方法、およびプログラムを提案する。 【解決手段】仮想エージェントの一以上の商品の仮想的な利用に関する情報に基づいて選択された広告情報を取得する情報取得部と、前記広告情報の属性と前記仮想エージェントのキャラクタ設定とに基づいて決定される、前記広告情報に対応する商品の前記仮想エージェントの仮想的な利用に関する情報を含む広告メッセージの出力を制御する出力制御部と、を備える、情報処理装置。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Japanese (JA)
Filing Language: Japanese (JA)