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1. (WO2019024670) MULTIMEDIA RESOURCE RECOMMENDATION METHOD AND DEVICE
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Pub. No.: WO/2019/024670 International Application No.: PCT/CN2018/095586
Publication Date: 07.02.2019 International Filing Date: 13.07.2018
IPC:
G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants:
优酷信息技术(北京)有限公司 YOUKU INFORMATION TECHNOLOGY (BEIJING) CO. LTD. [CN/CN]; 中国北京市 朝阳区望京东园四区4号楼阿里中心望京B座 Wangjing Block B, Alibaba Center No. 4th Wangjing East Garden 4th Area, Chaoyang District Beijing 100102, CN
Inventors:
滕飞 TENG, Fei; CN
Agent:
北京林达刘知识产权代理事务所(普通合伙) LINDA LIU & PARTNERS; 中国北京市 东城区北三环东路36号北京环球贸易中心C座16层 F16 Tower C, Beijing Global Trade Center, 36 North Third Ring East Road, Dongcheng District Beijing 100013, CN
Priority Data:
201710656161.X03.08.2017CN
Title (EN) MULTIMEDIA RESOURCE RECOMMENDATION METHOD AND DEVICE
(FR) PROCÉDÉ ET DISPOSITIF DE RECOMMANDATION DE RESSOURCES MULTIMÉDIA
(ZH) 多媒体资源的推荐方法及装置
Abstract:
(EN) Provided are a multimedia resource recommendation method and device. The method comprises: determining multiple available multimedia resources; determining estimated click through rates for the respective available multimedia resources; determining a multimedia resource to be recommended from the available multimedia resources according to a recommendation scenario and the estimated click through rates of the respective available multimedia resources; and making a multimedia resource recommendation to a target user according to the multimedia resource to be recommended. The present disclosure can improve efficiency of multimedia resource recommendation.
(FR) L'invention concerne un procédé et un dispositif de recommandation de ressources multimédia. Le procédé consiste à: déterminer de multiples ressources multimédias disponibles; déterminer des taux de clics estimés pour les ressources multimédias disponibles respectives; déterminer une ressource multimédia à recommander à partir des ressources multimédias disponibles selon un scénario de recommandation et des taux de clics estimés des ressources multimédias disponibles respectives; et effectuer une recommandation de ressource multimédia pour un utilisateur cible selon la ressource multimédia à recommander. La présente invention peut améliorer l'efficacité de recommandation de ressources multimédias.
(ZH) 本公开涉及多媒体资源的推荐方法及装置。该方法包括:确定多个待选多媒体资源;确定各个所述待选多媒体资源的点击量预估值;根据推荐场景以及各个所述待选多媒体资源的点击量预估值,从各个所述待选多媒体资源中确定待推荐的多媒体资源;根据所述待推荐的多媒体资源向目标用户进行多媒体资源推荐。本公开能够提高多媒体资源的推荐效果。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)