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1. (WO2019023981) ADVERTISING METHOD AND TERMINAL
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Pub. No.: WO/2019/023981 International Application No.: PCT/CN2017/095616
Publication Date: 07.02.2019 International Filing Date: 02.08.2017
IPC:
G06Q 30/02 (2012.01) ,G06K 17/00 (2006.01) ,G07G 1/14 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
17
Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/-G06K15/168
G PHYSICS
07
CHECKING-DEVICES
G
REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
1
Cash registers
12
electronically operated
14
Systems including one or more distant stations co-operating with a central processing unit
Applicants:
福建联迪商用设备有限公司 FUJIAN LANDI COMMERCIAL EQUIPMENT CO., LTD [CN/CN]; 中国福建省福州市 鼓楼区软件大道89号福州软件园A区17号楼 Building 17, Section A, Software Park, No. 89 Software Road, Gulou Fuzhou, Fujian 350000, CN
Inventors:
王丰 WANG, Feng; CN
苏龙 SU, Long; CN
Agent:
福州市博深专利事务所 (普通合伙) BORSAM INTELLECTUAL PROPERTY (FUZHOU); 中国福建省福州市 鼓楼区中山路23号福建商业大厦5层 5/F, Fujian Commercial Building 23 Zhongshan Road, Gulou District, Fuzhou, Fujian 350003, CN
Priority Data:
Title (EN) ADVERTISING METHOD AND TERMINAL
(FR) PROCÉDÉ ET TERMINAL DE PUBLICITÉ
(ZH) 一种广告方法及终端
Abstract:
(EN) The present invention relates to the technical field of multimedia, and specifically relates to an advertising method and a terminal. The method comprises: controlling, by means of product information and a QR code corresponding thereto, a cash register to generate advertising information corresponding to a product; and displaying the advertising information, such that a user can scan the QR code to obtain and store corresponding product introduction information and special offer information. The invention resolves an issue in which existing advertisement methods provide only short broadcasts, wherein if a user wants to learn more about product introduction information and special offer information corresponding to advertising information, the user does not know how to begin to obtain the information. The invention improves advertising efficiency, and when a user sees advertising information of interest to the user, the user can store the advertising information in a timely manner, so as to facilitate future viewing, thereby providing the user with a convenient means for acquiring information.
(FR) La présente invention se rapporte au domaine technique du multimédia, et en particulier à un procédé de publicité et à un terminal. Le procédé consiste : à amener, au moyen d'informations de produit et d'un code QR correspondant à ce dernier, une caisse enregistreuse à générer des informations publicitaires correspondant à un produit ; et à afficher les informations publicitaires, de telle sorte qu'un utilisateur puisse balayer le code QR pour obtenir et stocker des informations d'introduction de produit correspondantes et des informations d'offre spéciale. L'invention résout un problème selon lequel des procédés de publicité existants fournissent seulement des diffusions courtes, moyennant quoi si un utilisateur souhaite en savoir plus sur des informations d'introduction de produit et des informations d'offre spéciale correspondant à des informations de publicité, il ne sait pas par où commencer à obtenir lesdites informations. L'invention améliore l'efficacité de publicité, et lorsqu'un utilisateur voit des informations publicitaires d'intérêt pour l'utilisateur, il peut stocker les informations publicitaires d'une manière opportune, de façon à faciliter une visualisation future, fournissant ainsi à l'utilisateur un moyen commode d'acquérir des informations.
(ZH) 本发明涉及多媒体技术领域,尤其涉及一种广告方法及终端,其方法包括:通过产品的信息及其对应的二维码,控制收银设备生成产品对应的广告信息;显示广告信息,以使得用户能够扫描所述二维码,获取并保存相应的产品介绍信息及优惠信息。本发明解决了现有的广告方式只是短暂播放,而当用户想再次了解广告信息对应的产品介绍信息及相应优惠情况,而无从下手,不知道从何种途径获得的问题,有利于提高广告效率,当用户看到感兴趣的广告信息时,能够及时保存,以便下次观看,提高了用户了解信息的便利性。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)