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1. (WO2018226021) METHOD AND APPARATUS FOR PROVIDING PRODUCT PLACEMENT
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Pub. No.: WO/2018/226021 International Application No.: PCT/KR2018/006420
Publication Date: 13.12.2018 International Filing Date: 05.06.2018
IPC:
H04N 5/93 (2006.01) ,G11B 27/036 (2006.01) ,G06Q 30/06 (2012.01) ,G06Q 30/02 (2012.01) ,G06F 17/50 (2006.01) ,G06K 9/66 (2006.01) ,G06K 9/00 (2006.01) ,G06N 99/00 (2010.01)
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
5
Details of television systems
76
Television signal recording
91
Television signal processing therefor
93
Regeneration of the television signal or of selected parts thereof
G PHYSICS
11
INFORMATION STORAGE
B
INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
27
Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
02
Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
031
Electronic editing of digitised analogue information signals, e.g. audio or video signals
036
Insert-editing
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
06
Buying, selling or leasing transactions
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
50
Computer-aided design
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9
Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62
Methods or arrangements for recognition using electronic means
64
using simultaneous comparisons or correlations of the image signals with a plurality of references, e.g. resistor matrix
66
references adjustable by an adaptive method, e.g. learning
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9
Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
N
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
99
Subject matter not provided for in other groups of this subclass
Applicants:
SAMSUNG ELECTRONICS CO., LTD. [KR/KR]; 129, Samsung-ro, Yeongtong-gu Suwon-si Gyeonggi-do 16677, KR
Inventors:
MARTINEAU, Justin C.; US
Agent:
LEE, Keon-Joo; KR
KIM, Jeoung-Hoon; KR
Priority Data:
15/616,29007.06.2017US
Title (EN) METHOD AND APPARATUS FOR PROVIDING PRODUCT PLACEMENT
(FR) PROCÉDÉ ET APPAREIL DE FOURNITURE D'UN PLACEMENT DE PRODUIT
Abstract:
(EN) One embodiment provides a method comprising identifying a product placement opportunity for a product in a frame of a piece of content during playback of the piece of content on a display device. The method further comprises determining a location in the frame to insert product placement content for the product based on a learned statistical model representing learned placement patterns related to the product. The method further comprises modifying the product placement content based on one or more objects present in the frame, and inserting a product placement for the product in the piece of content by inserting the modified product placement content in the frame based on the location. The modified product placement content appears to occur naturally in the piece of content.
(FR) Un mode de réalisation se rapporte à un procédé comprenant l'identification d'une opportunité de placement de produit pour un produit dans une trame d'un élément de contenu durant la lecture de l'élément de contenu sur un dispositif d'affichage. Le procédé comprend en outre la détermination d'un emplacement dans la trame pour insérer un contenu de placement de produit pour le produit sur la base d'un modèle statistique appris représentant des motifs de placement appris relatifs au produit. Le procédé comprend en outre la modification du contenu de placement de produit sur la base d'un ou de plusieurs objets présents dans la trame, et l'insertion d'un placement de produit pour le produit dans l'élément de contenu par insertion du contenu de placement de produit modifié dans la trame sur la base de l'emplacement. Le contenu de placement de produit modifié semble apparaître naturellement dans l'élément de contenu.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)