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1. (WO2018222337) BULK PROCESSING OF TEXTUAL SEARCH ENGINE QUERIES

Pub. No.:    WO/2018/222337    International Application No.:    PCT/US2018/030837
Publication Date: Fri Dec 07 00:59:59 CET 2018 International Filing Date: Fri May 04 01:59:59 CEST 2018
IPC: G06Q 30/02
G06F 17/30
Applicants: RISE INTERACTIVE MEDIA & ANALYTICS, LLC
Inventors: LAUFENBERG, Brent
HORST, Natalia
SHERLOCK, Eric
Title: BULK PROCESSING OF TEXTUAL SEARCH ENGINE QUERIES
Abstract:
An embodiment may involve receiving, from a third-party computing device, a bulk representation of textual search engine queries, and in response to receiving the bulk representation, processing each textual search engine query. The processing may include detecting non-conforming textual search engine queries and generating respective online advertising information for the conforming textual search engine queries. The embodiment may further involve transmitting, to a server device, at least one file representing the respective online advertising information for the conforming textual search engine queries. Reception of the at least one file and a subsequent command by the server device may cause a search engine device to carry out paid search advertising with the conforming textual search engine queries as keywords and in accordance with the respective online advertising information for the conforming textual search engine queries.