Some content of this application is unavailable at the moment.
If this situation persist, please contact us atFeedback&Contact
1. (WO2018221733) INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM
Latest bibliographic data on file with the International Bureau    Submit observation

Pub. No.: WO/2018/221733 International Application No.: PCT/JP2018/021227
Publication Date: 06.12.2018 International Filing Date: 01.06.2018
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
デジタル・アドバタイジング・コンソーシアム株式会社 D.A.CONSORTIUM INC. [JP/JP]; 東京都渋谷区恵比寿四丁目20番3号 恵比寿ガーデンプレイスタワー33階 Yebisu GardenPlace Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo 1506033, JP
Inventors:
砂田 和宏 SUNADA, Kazuhiro; JP
Agent:
蔵田 昌俊 KURATA, Masatoshi; JP
野河 信久 NOGAWA, Nobuhisa; JP
河野 直樹 KOHNO, Naoki; JP
井上 正 INOUE, Tadashi; JP
Priority Data:
2017-10945801.06.2017JP
Title (EN) INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM
(FR) DISPOSITIF DE TRAITEMENT D'INFORMATIONS, PROCÉDÉ DE TRAITEMENT D'INFORMATIONS ET PROGRAMME
(JA) 情報処理装置、情報処理方法及びプログラム
Abstract:
(EN) Provided is an information processing device, information processing method, and program capable of effectively identifying a user who has come into contact with an advertisement. According to an embodiment of the invention, the information processing device comprises a storage unit, an acquisition unit, and a determination unit. The storage unit stores advertisement information indicating the location of contact with an advertisement. The acquisition unit acquires the movement history of a user. The determination unit determines, on the basis of the movement history and the advertisement information, whether or not the user has come into contact with the advertisement.
(FR) L'invention concerne un dispositif de traitement d'informations, un procédé de traitement d'informations et un programme susceptibles d'identifier efficacement un utilisateur qui voit une publicité. Selon un mode de réalisation de l'invention, le dispositif de traitement d'informations comprend une unité de stockage, une unité d'acquisition et une unité de détermination. L'unité de stockage stocke des informations de publicité indiquant l'emplacement depuis lequel un utilisateur a vu une publicité. L'unité d'acquisition l'historique de déplacement d'un utilisateur. L'unité de détermination détermine, sur la base de l'historique de déplacement et des informations de publicité, si l'utilisateur a vu la publicité ou non.
(JA) 広告に接したユーザを効果的に特定することができる情報処理装置、情報処理方法及びプログラムを提供する。 実施形態によれば、情報処理装置は、記憶部と、取得部と、判定部と、を備える。記憶部は、広告に接する場所を示す広告情報を格納する。取得部は、ユーザの移動履歴を取得する。判定部は、前記移動履歴と広告情報とに基づいて前記ユーザが前記広告に接したかを判定する。
front page image
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Japanese (JA)
Filing Language: Japanese (JA)