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1. (WO2018204866) SHORT RANGE ADVERTISING SYSTEM
Latest bibliographic data on file with the International Bureau    Submit observation

Pub. No.: WO/2018/204866 International Application No.: PCT/US2018/031221
Publication Date: 08.11.2018 International Filing Date: 04.05.2018
IPC:
G06Q 30/02 (2012.01) ,G06Q 30/00 (2012.01) ,H04H 20/61 (2008.01) ,H04H 60/51 (2008.01) ,H04H 60/63 (2008.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
20
Arrangements for broadcast or for distribution combined with broadcast
53
Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
61
for local area broadcast, e.g. instore broadcast
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
60
Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
35
Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
49
for identifying locations
51
of receiving stations
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
60
Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
61
Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29 or H04H60/35166
63
for services of sales
Applicants:
TRINITY PROXIMITY [US/US]; 1335 Shannon Road E. Suite A Sulphur Springs, Texas 75482, US
Inventors:
WHITSON, Shawn; US
Agent:
DASHIELL, Cynthia, W.; PARKER JUSTISS, P.C. 14241 Dallas Parkway Suite 620 Dallas, Texas 75254, US
DASHIELL, Cynthia W.; US
Priority Data:
62/501,91405.05.2017US
Title (EN) SHORT RANGE ADVERTISING SYSTEM
(FR) SYSTÈME PUBLICITAIRE À COURTE PORTÉE
Abstract:
(EN) Aspects of an advertising system are disclosed herein. In one example there is disclosed an advertising system. The system includes at least a short-range communication beacon associated with at least one business; and an advertisement (ad) generator, the ad generator comprising a user interface for receiving advertising inputs from the at least one business, the advertising inputs at least including promotional information about the business; a processor configured to generate at least one advertisement (ad) for the at least one business based on the promotional information; and a communication interface configured to receive a signal that includes at least one identifier of the short-range transmitter proximate a mobile communication device and associated with the at least one business. The communication interface sends at least one generated ad to the mobile communication device, based on the received transmitter identifier, for display thereon.
(FR) Des aspects de l'invention concernent un système publicitaire. Dans un exemple, l'invention concerne un système publicitaire. Le système comprend au moins une balise de communication à courte portée associée à au moins une entreprise ; et un générateur de publicités, le générateur de publicités comprenant une interface utilisateur permettant de recevoir des entrées publicitaires provenant desdites entreprises, les entrées publicitaires comprenant au moins des informations promotionnelles concernant l'entreprise ; un processeur conçu pour générer au moins une publicité pour lesdites entreprises en fonction des informations promotionnelles ; et une interface de communication conçue pour recevoir un signal comprenant au moins un identifiant de l'émetteur à courte portée à proximité d'un dispositif de communication mobile et associé auxdites entreprises. L'interface de communication envoie au moins une publicité générée au dispositif de communication mobile, en fonction de l'identifiant d'émetteur reçu, pour un affichage sur ce dernier.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)